Retention Marketing Associate

Pinklay; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Pinklay is seeking a data-driven Retention Marketing Associate to own the post-acquisition customer journey. You will design and execute automated strategies across email, WhatsApp, and SMS/RCS to drive repeat purchases and reduce churn.

This role will map journeys, segment audiences, run A/B tests, and track metrics like RPR, churn, CTR, and LTV. You will utilize CRM platforms to implement end-to-end flows, manage campaigns across channels, and continuously optimize to maximize customer

Qualifications

• 2–5 years in retention or lifecycle marketing within a D2C or e-commerce business.
• Strong grasp of cohort analysis and unit economics.
• Proficiency in CRM platforms and specialized marketing tools.

Responsibilities

• Journey Mapping & Automation: Build end-to-end automated flows (onboarding, abandoned cart, post-purchase, win-back).
• Multi-Channel Execution: Manage campaigns across Email, WhatsApp, SMS/RCS for messaging and conversions.
• Segmentation: Use behavioural data to create dynamic audience segments for personalized outreach.
• Optimization: Run A/B tests on copy, timing, and channel mix to improve conversions.
• Performance Tracking: Monitor metrics like Repeat Purchase Rate, Churn Rate, CTR, and LTV.

Skills

Retention marketing

Lifecycle marketing

Analytical thinking

Tools

CRM platforms

Marketing tools

Job description

We are looking for a data-driven Retention Marketing Associate to own the post-acquisition customer journey. You will be responsible for designing and executing automated strategies acrossE-Mail, WhatsApp, SMS/RCSto drive repeat purchases, increaseCustomer Lifetime Value (LTV), and reduce churn.

Key Responsibilities

• Journey Mapping & Automation: Build end-to-end automated flows (onboarding, abandoned cart, post-purchase, win-back) using retention marketing tools.
• Multi-Channel Execution: Manage high-impact campaigns acrossE-Mail, WhatsApp, SMS/RCSto ensure consistent brand messaging and conversions.
• Segmentation: Use behavioural and transactional data to create dynamic audience segments (e.g., high-spenders, at-risk users) for personalized outreach.
• Optimization: Run continuousA/B testson copy, timing, and channel mix to improve conversion rates.
• Performance Tracking: Monitor and report on core metrics, includingRepeat Purchase Rate,Churn Rate,CTR, andLTV.

Qualifications

• Experience: 2–5 years in retention or lifecycle marketing within a D2C or e-commerce business.
• Technical Skills: Proficiency in CRM platforms and specialized marketing tools.
• Analytical Depth: Strong grasp of cohort analysis and unit economics.