Retention Marketing Lead

Dentalkart; Delhi; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

Dentalkart in Delhi is seeking a leadership-level retention marketer to own lifetime value, retention economics, and the end-to-end customer lifecycle. You will build multi-channel journeys and nudges across MoEngage, email, WhatsApp, RCS, and SMS to maximize repeat purchases.

You will segment customers, drive replenishment programs, and quantify impact with a cohesive metric stack. A strategic, data-driven leader will partner with Merchandising and Category teams to optimize offers and

Qualifications

• MBA or PGDM from a Tier-1 institute (IIM, ISB, XLRI, FMS, MDI, SPJIMR, IIFT or equivalent)
• 7+ years in retention, CRM, or lifecycle marketing for an e-commerce, subscription, or platform business
• Hands-on experience with a CRM or engagement platform (MoEngage, CleverTap, WebEngage, Braze or similar) and multi-channel orchestration
• Strong command of cohort analysis, segmentation, lifetime value, and retention economics
• Evidence of moving repeat rate, retention, or lifetime value, shown with numbers

Responsibilities

• Build lifecycle journeys in MoEngage across email, WhatsApp and RCS, SMS, and push, mapped to where each customer sits in their buying cycle
• Segment customers (RFM, category, practice type, B2B vs consumer) and run targeted retention and replenishment programmes
• Locate funnel drop-off points and deploy nudges that recover them, measured by recovered revenue
• Build and own a reactivation and win-back engine for lapsed buyers
• Stand up the retention metric stack (cohort retention, repeat rate, lifetime value, LTV-to-CAC) so the whole org reads the same numbers

Skills

CRM platform

MoEngage

CleverTap

WebEngage

Braze

Multi-channel orchestration

Cohort analysis

Segmentation

Lifetime value

Retention economics

Education

MBA/PGDM from Tier-1 institute

Tools

MoEngage

CleverTap

WebEngage

Braze

Job description

Chattarpur, India | Posted on 09/02/2026

Team:

you will shape and lead the retentionfunction

Experience:

5+ years

Compensation:

Competitive,commensurate with experience

About Dentalkart

Dentalkart is India's leadingonline dental marketplace. We supply the dentists, clinics, and labs that runthe country's oral healthcare, from single-chair practices to multi-clinicgroups, alongside a fast-growing base of everyday consumers. Waldent, our ownbrand, sits inside the catalog. Because dental practices reorder on apredictable cycle, the right merchandising, retention, and category decisionscompound month after month. We are building a new, owner-led marketingstructure, and this is one of five leadership seats in it.

Why this role exists

Dental practices reorder on acycle, which makes retention the economic engine of this business, notacquisition. You own the second purchase, the tenth purchase, and everythingthat keeps a customer buying. This seat exists because lifetime value is wherethe margin lives, and it has been under-owned until now.

What you own

• Customer lifetime value and the LTV-to-CAC ratio
• Repeat purchase rate and retention across cohorts
• The full customer journey and the lifecyclecommunication behind it: onboarding, replenishment, reactivation, win-back
• Nudges that recover customers dropping at any funnelstage, in-app and across channels

What you will do

• Build lifecycle journeys in MoEngage across email(Kasplo), WhatsApp and RCS (Onextel), SMS (Gupshup), and push, mapped to whereeach customer sits in their buying cycle
• Segment customers (RFM, category, practice type, B2Bversus consumer) and run targeted retention and replenishment programmes
• Locate the funnel drop-off points and deploy nudgesthat recover them, measured by recovered revenue
• Build and own a reactivation and win-back engine forlapsed buyers
• Stand up the retention metric stack (cohort retention,repeat rate, lifetime value, LTV-to-CAC) so the whole org reads the samenumbers
• Partner with Merchandising on in-session nudges andwith Category on replenishment and offer logic

How you will be measured

• Repeat purchase rate and cohort retention curves
• Lifetime value and LTV-to-CAC
• Recovered revenue from funnel-drop nudges and win-back
• Lifecycle channel performance measured to revenue, notopens alone

What good looks like in your first 6 to 12months

• By month 6, a measurable and defensible lift in repeatpurchase rate, or in revenue recovered from funnel drop-offs and win-back,against the baseline you set early
• The core lifecycle journeys (onboarding, replenishment,win-back) live, attributed, and contributing revenue the business can see andplan against
• Lifetime value and LTV-to-CAC visible at cohort leveland moving in the right direction, with a retention metric stack the restofthe org trusts enough to plan against

Must-haves

• MBA or PGDM from a Tier-1 institute (IIM, ISB, XLRI,FMS, MDI, SPJIMR, IIFT or equivalent)
• 7+ years in retention, CRM, or lifecycle marketing foran e-commerce, subscription, or platform business
• Hands-on experience with a CRM or engagement platform(MoEngage, CleverTap, WebEngage, Braze or similar) and multi-channelorchestration
• Strong command of cohort analysis, segmentation,lifetime value, and retention economics
• Evidence of moving repeat rate, retention, or lifetimevalue, shown with numbers

Preferred

• Experience in a reorder or replenishment-drivencategory
• B2B and consumer lifecycle experience in the same role

This role is for you if

You believe the second ordermatters more than the first, and you can turn a CRM platform into a revenueengine rather than a newsletter scheduler. It is not for you if you treatretention as campaign-blasting rather than journey design tied to lifetimevalue.

Requirements

• MBA or PGDM from a Tier-1 institute (IIM, ISB, XLRI,FMS, MDI, SPJIMR, IIFT or equivalent)
• 7+ years in retention, CRM, or lifecycle marketing foran e-commerce, subscription, or platform business
• Hands-on experience with a CRM or engagement platform(MoEngage, CleverTap, WebEngage, Braze or similar) and multi-channelorchestration
• Strong command of cohort analysis, segmentation,lifetime value, and retention economics
• Evidence of moving repeat rate, retention, or lifetimevalue, shown with numbers

Preferred

• Experience in a reorder or replenishment-drivencategory
• B2B and consumer lifecycle experience in the same role