Senior Manager - Retention and Loyalty

Michael Page; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Michael Page is seeking a skilled professional in Mumbai, India, to lead retention marketing for a high-growth D2C brand in the Wellness space. This role focuses on developing customer retention strategies, executing marketing plans, and collaborating with various teams to enhance consumer experiences.

The ideal candidate will have 3-5 years in a data-driven analytical role and an MBA from a tier-I institute, along with strong communication skills and program management experience.

Qualifications

• 3-5 years in a strong data-driven, analytical role (e.g., consulting, investment banking).
• 1-2 years in a marketing or consumer-focused role, preferably in digital.
• Strong program management skills and a passion for consumer experiences.

Responsibilities

• Grow customer retention rate and LTV.
• Develop and implement the customer retention strategy.
• Execute retention marketing campaigns and A/B tests.

Skills

Data analysis

Marketing strategy

Customer loyalty programs

Program management

Communication skills

Education

MBA from a tier-I institute

Job description

• Opportunity to work with a high-growth D2C brand in the Wellness space
• Opportunity to lead the retention marketing for the brand

About Our Client

• Our client is a high-growth D2C brand in the Wellness space

Job Description

• Grow customer retention rate and LTV
• Develop the customer retention and loyalty strategy for the company
• Lead and execute the retention marketing plan
• Develop and initiate growth and retention campaign briefs and experiments, with clearly defined metrics
• Rapidly develop and launch qualitative and quantitative A/B and multivariate tests and continuously apply the learnings
• Develop retention marketing strategies, including behavioural targeting, SMS/Email/Social Media retargeting
• Collaborate closely with several teams, including Marketing, Product/Tech, Category, Operations, Customer Experience to build retention marketing/communications, UI/UX, payments, customer support, etc

The Successful Applicant

• 3-5 years in a strong data-driven, analytical role, e.g., tier-1 management consulting firms, investment banking firms
• 1-2 years in a hands‑on marketing or consumer-focused role, preferably in the digital space (e.g., direct-to-consumer, e-commerce)
• MBA from a tier‑I institute
• Strong program management skills - ability to interact and influence multiple partners and internal/external stakeholders
• A great passion for consumers and consumer experiences, with a dependable ability to utilize consumer research and data to drive actionable insights
• Ability to multi‑task and be able to handle multiple competing priorities
• A keen sense of ownership, speedy execution and resourcefulness
• Ability to work effectively and independently in a fast‑paced environment with tight deadlines
• Excellent written and oral communication skills

What's on Offer

• Opportunity to work with a high-growth D2C brand in the Wellness space
• Opportunity to lead the retention marketing for the brand