Associate Manager - Marketing

Keka Technologies Private Limited; Dadri; On-site; INR 1,400,000 - 2,400,000; Full time

Benefits offered by this job

Purpose-driven mission

Leadership exposure

Growth opportunities

Job summary

Attero Recycling Pvt. Ltd. is seeking an Associate Manager – Marketing for Selsmart & MetalMandi to lead performance and retention initiatives. You will drive digital acquisition and lifecycle campaigns, leveraging data-driven decision making and cross-functional collaboration.

The role demands hands-on expertise in Google Ads, Meta Ads Manager, CRM platforms, and analytics tools, with the ability to operate in a fast-paced environment and deliver measurable growth across D2C and B2B initiatives.

Qualifications

• MBA in Marketing / Business Management from a reputed institute.
• Strong academic and professional background with marketing focus.
• Experience in performance marketing and retention channels.
• Hands-on with Google Ads, Meta Ads Manager, analytics tools, and CRM platforms.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Web & App channels.
• Manage retention marketing via CRM, email, SMS, WhatsApp, app push, and re-engagement.
• Track, analyze, and report campaign performance to improve ROI, CAC, and LTV.
• Collaborate with agencies and internal teams to align with business goals.
• Develop dashboards to monitor KPIs and marketing efficiency.
• Support marketing strategy for D2C & B2B initiatives and brand campaigns.

Skills

Analytical skills

Communication skills

Data-driven decision making

Team leadership

Education

MBA in Marketing / Business Management

Tools

Google Ads

Meta Ads Manager

CRM platforms

Analytics tools

Job description

Experience: 5–6 Years

About Selsmart & MetalMandi

Selsmart and MetalMandi are high-growth digital business units of Attero Recycling Pvt. Ltd., India’s largest e-waste recycling company and a global leader in sustainable resource recovery. These platforms are redefining how metals and secondary raw materials are traded by bringing technology, transparency, and efficiency to a traditionally unorganized market.

We operate at the intersection of marketplaces, data, and sustainability, and are building scalable, tech-led businesses with real-world impact.

Job Summary

We are looking for a performance-oriented and analytically strong Associate Manager – Marketing to drive and scale our digital acquisition and retention initiatives across Selsmart and MetalMandi. This is a hands-on leadership role requiring deep expertise in performance marketing, lifecycle management, and data-led decision-making.

The ideal candidate is comfortable operating in a fast-paced, high-accountability environment, can think strategically, and execute with precision.

Key Responsibilities

Performance & Digital Marketing

• Plan, execute, and optimize performance marketing campaigns (Web & App campaigns) across Google Ads, Meta (Facebook & Instagram), and other paid channels, familiar with MMPs like appsflyer, branch, firebase
• Manage and scale Retention Marketing initiatives including CRM, email, SMS, WhatsApp, App push and re-engagement campaigns
• Track, analyze, and report campaign performance using data-driven insights to improve ROI, CAC, and LTV
• Work closely with agencies and internal teams to ensure campaign effectiveness and alignment with business goals

Analytics & Business Understanding

• Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities
• Develop dashboards and reports to monitor KPIs and marketing efficiency
• Apply strong business acumen to align marketing strategies with revenue and growth objectives
• Support marketing strategy development for D2C & B2B initiatives and brand-led campaigns
• Manage multiple marketing projects simultaneously while meeting deadlines under pressure
• Identify new growth channels, tools, and marketing innovations

Stakeholder & Team Collaboration

• Coordinate with internal teams including product, sales, tech, and operations
• Communicate insights, results, and recommendations clearly to senior stakeholders

Key Requirements

Education & Background

• MBA in Marketing / Business Management from a reputed institute
• Strong academic and professional background

Experience

• 5–7 years of relevant marketing experience, preferably with B2C companies
• Proven experience in managing performance marketing and retention channels.
• Hands-on experience with Google Ads, Meta Ads Manager, analytics tools, and CRM platforms
• Strong analytical and data interpretation skills
• Excellent understanding of business fundamentals and customer lifecycle
• Ability to work effectively in high-pressure, fast-paced environments
• Excellent written and verbal communication skills
• Result-oriented mindset with strong problem-solving abilities

What We Offer

• Opportunity to work with a purpose-driven organization leading sustainability initiative
• High-impact role with exposure to leadership and strategic decision-making
• Dynamic work environment with opportunities for learning and growth