Associate Group Head - Copy

Interactive Avenues; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Interactive Avenues in Mumbai is seeking a Senior Copywriter/Associate Group Head to lead and mentor the copy team, shaping the creative direction across brands. The role collaborates with ACD/AD and client teams to ensure high-impact campaigns and timely delivery.

Emphasis on social media formats, digital campaigns, and pop culture relevance. The position demands senior-level experience, strong writing, and strategic thinking to balance ROI with creative excellence in a fast-paced advertising

Qualifications

• Bachelor’s degree in Creative Writing or Communications Arts or equivalent.
• At least 5 years as copy lead (non-technical) in an ad agency or web firm.

Responsibilities

• Assist in maintaining and evolving the agency’s creative vision.
• Supervise and mentor Copywriters and Senior Copywriters; manage day-to-day workload.

Skills

Communication skills

Writing skills

Listening skills

Presentation skills

Content planning

ROI mindset

Attention to detail

MS Word

PowerPoint

HTML basics

Big-picture thinking

Digital copywriting

Education

BA in Creative Writing / Communications Arts

Tools

Microsoft Word

PowerPoint

Job description

About This Job

Interactive Avenues

Location: Mumbai, Maharashtra, India

Work Mode: On-site

Industry: Advertising Services,Digital Accessibility Services

Job Function: Copy Writing

Employment Type: Full Time

Job Description

Job Title: Copywriter: Associate Group Head / Group Head

Seniority Level: Senior-Level (5-7 years, 6-8 years and above)

Position Summary

Supports and assists in developing and maintaining the creative vision for all assigned brands. Partnering with all vertical leads/team members and manages, guides, and cultivates creative solutions by executing creative strategies. Group Head supervises mentors, and help in personal development of Senior Copywriters and Copywriters. Also shares writing responsibilities with the Copywriters and Senior Copywriters he/she supervises to help manage the day-to-day workload. They are expected to bring a fresh perspective to the table, especially with regards to social media formats, digital campaigns, and pop culture events (local and global).

Key Responsibility Area

• Assists Associate Creative Director/Creative Director in maintaining agency creative vision.
• Proactively researches and develops innovative options for brand tactics.
• Introduces potential promotional opportunities (i.e., internal campaigns, sales rep programs, booth draws, and new media).
• Provides detailed direction and supervision to Copywriters and Senior Copywriters. (team development)
• Conducts continuous performance reviews of direct reports. (team development)
• Ensures that the style of written or verbal communication used (presentation vs. detailing vs. copy to be read thoroughly) meets brand objective.
• Assists the ACD and peers in vendor sourcing and management.
• Assist ACD/AD to define and assembles all necessary content assets with the creative staff.
• Participates in client strategic meetings, war rooms, market research, and work plan development and is able to present ideas and creative solutions comfortablyWorks as Project Manager on projects assigned to ensure all deliverables and deadlines are met within budget and quality.
• Seeks approvals from ACD/AD on all work before delivery to Account or Client.
• Interpreting the account brief and liaising with the client and the internal team to meet the brand objective.
• Play an integral role in a new business pitch, Lead and represent our creative capabilities in a new business pitch.
• Oversee multiple campaigns at a time.
• Participates in brainstorming for the core idea/ideation that meets client’s brand objective.
• Assists in developing presentation materials for existing projects and business development needs.
• Assists ACD/AD in presenting work to client.
• Collaborates with other creative staff and stake holders to share learning and experience and to establish initiatives that will improve IA’s creative product.
• Partners with all vertical counterparts and stakeholders to enhance quality, productivity, and profitability of the group’s work.
• Inculcates and promote IA values in every thought and action which will contribute to overall office morale, spirit, character and work quality.

Skills

Have exceptional communication and writing skills Great listening skillsEstablished presentation skills Coordinate and deliver solid content plansStrategic bent of mind with a tendency to think of ROI and creative at the same time.Must be detail oriented with a standard for error-free copy.Ability to work in Micro Soft Word and Power Point. Basic familiarity with html.Ability to visualize the big picture and passionate about executing it. Should have expert understanding of copywriting across digital channels like social media assets, emailers, banners, multimedia production website etc.

Qualifications

Education and requirements:

• B.A. in Creative Writing, Communication Arts, or equivalentMust possess at least 5 years of experience as a copy lead (non-technical) for an ad agency or web development firm.