Content – Associate Group Head/Group Head

Interactive Avenues; Bengaluru Urban; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Interactive Avenues in Bengaluru currently seeks an Associate Group Head/Group Head to guide and shape the creative vision across brands. You will partner with vertical leads, supervise copywriters, mentor talent, and help assemble content assets with the creative staff.

You will participate in client strategy meetings, market research, and work plan development, presenting ideas confidently. This role requires strong writing, supervisory skills, and the ability to drive innovative brand tactics.

Qualifications

• B.A. in Creative Writing, Communication Arts, or equivalent.
• Must have at least four years of experience as a creative copywriter in an ad agency or web development firm.
• Portfolio necessary demonstrating versatile writing.
• Basic familiarity with HTML.

Responsibilities

• Assist in maintaining agency creative vision with Associate Creative Director/Creative Director.
• Research and develop innovative options for brand tactics.
• Introduce promotional opportunities (internal campaigns, sales programs, booth draws, new media).
• Provide direction to Copywriters and Account Executives.
• Conduct performance reviews of direct reports.
• Ensure brand communication style aligns with objectives.
• Assist in vendor sourcing and content asset assembly.
• Understand brands and positioning.
• Participate in client strategic meetings and present ideas clearly.
• Seek approvals from ACD/AD before client delivery.
• Collaborate with creative staff to improve IA’s output.
• Partner with verticals to enhance quality, productivity, and profitability.
• Ensure deadlines are met within budget and quality.

Skills

Research knowledge

Communication skills

Team player

Client coordination

Ideation

Copywriting

Digital copy

Education

B.A. in Creative Writing

Tools

Microsoft Word

PowerPoint

HTML basics

Job description

Associate Group Head/Group Head supports and assists in developing and maintaining the creative vision for all assigned brands. Partnering with all vertical leads/team members and manages, guides, and cultivates creative solutions by executing creative strategies. Associate Group Head/Group Head supervises mentors, and help in personal development of Senior Copywriters and Copywriters. The Group Heads assist the ACD and peers in vendor sourcing and management. Assist ACD/AD to define and assembles all necessary content assets with the creative staff.

They participate in client strategic meetings, war games, market research, and work plan development and is able to present ideas and creative solutions comfortably. They also assist ACD/AD in presenting the work to client.

Key Responsibility Area

• Assists Associate Creative Director/Creative Director in maintaining agency creative vision.
• Proactively researches and develops innovative options for brand tactics.
• Introduces potential promotional opportunities (i.e., internal campaigns, sales rep programs, booth draws, and new media).
• Provides detailed direction to Copywriters, Senior Copywriters and Account Executives
• Conducts continuous performance reviews of direct reports.
• Ensures that the style of written or verbal communication used (presentation vs. detailing vs. copy to be read thoroughly) meets brand objective.
• Assists the ACD and peers in vendor sourcing and management. Assist ACD/AD to define and assembles all necessary content assets with the creative staff.
• Have understanding of brands and its positioning
• Participates in client strategic meetings, war games, market research, and work plan development and is able to present ideas and creative solutions comfortably
• Seeks approvals from ACD/AD on all work before delivery to Account or Client.
• Collaborates with other creative staff to share learning and experience and to establish initiatives that will improve IA’s creative product.
• Partners with all vertical counterparts to enhance quality, productivity, and profitability of the group’s work.
• Ensure all deliverables and deadlines are met within budget and quality.
• Inculcates and promote IA values in every thought and action which will contribute to overall office morale, spirit, character and work quality.

Skills

• Research knowledge capabilities
• Have exceptional communication and writing skills
• Team player
• Ability to Coordinate & interact with clients to understand campaign & business objectives
• Participates in brainstorming for the core idea/ideation that meets client’s brand objective
• An ability to write creative copy for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)
• Should be well versed in usage of all software tools and techniques as required in the day to day jobs
• Should have understanding of copy write across digital channel like social media assets,

Qualifications

Education and requirements:

• B.A. in Creative Writing, Communication Arts, or equivalent
• Must possess at least four years of experience as a creative copywriter (non-technical) for an ad agency or web development firm.
• Proven highly versatile writing skills. Portfolio necessary
• Ability to work in Microsoft Word and Power Point. Basic familiarity with html.

What You Can Expect From Interactive Avenues

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.