Associate General Manager - Sales

Adani Group; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Adani Group is seeking an Associate General Manager - Sales to drive revenue across residential, commercial, and mixed-use real estate projects in Mumbai. The role requires leading sales teams, managing key relationships, and delivering on ambitious targets with a focus on high-value transactions.

You will oversee strategy, channel partnerships, and customer lifecycle management, ensuring smooth execution with CRM and project teams.

Qualifications

• MBA/PGDM in Marketing, Sales or Real Estate Management is required.
• Bachelor's degree in Business Admin, Commerce, Engineering, Architecture, or equivalent.
• 12-15+ years of experience in real estate sales with a track record in high‑value transactions.

Responsibilities

• Develop and implement sales strategies to meet project and annual revenue targets.
• Lead and mentor sales managers and teams to achieve KPIs.
• Manage relationships with HNIs, institutional clients, and channel partners.
• Oversee CRM practices, customer engagement, and sales governance.

Skills

Sales strategy

Leadership

CRM

Channel management

Market analysis

Sales forecasting

Team management

Education

MBA / PGDM in Marketing or Real Estate

Bachelor's in Business Admin / Commerce / Engineering / Architecture

Job description

Purpose/Objective

• The Associate General Manager - Sales will be responsible for driving revenue generation, sales strategy execution, customer acquisition, channel partner management, and achievement of business targets across residential, commercial, and mixed-use real estate projects.
• The role involves leading sales teams, strengthening market presence, managing key customer relationships, and ensuring successful project sales in line with organizational objectives.

Key Responsibilities of Role

• Sales Strategy & Revenue Management - Develop and implement sales strategies to achieve project-wise and annual revenue targets.
• Drive sales closures across residential, commercial, plotted developments, and mixed-use projects.
• Monitor sales funnel metrics, conversion ratios, inventory movement, and revenue realization.
• Ensure achievement of booking value, collection targets, and inventory liquidation plans.
• Collaborate with marketing teams to enhance lead generation and customer acquisition initiatives.
• Analyze market trends, competition, pricing strategies, and customer preferences to drive business growth.
• Team Leadership & Performance Management - Lead, mentor, and develop sales managers and sales teams.
• Set sales KPIs, monitor performance, and drive a high-performance culture.
• Conduct regular reviews, coaching sessions, and capability-building initiatives.
• Ensure adherence to sales processes, customer engagement standards, and CRM practices.
• Customer Relationship Management - Manage relationships with HNIs, institutional clients, investors, and key customers.
• Drive customer satisfaction through effective engagement across the sales lifecycle.
• Resolve critical customer escalations and support customer retention initiatives.
• Enhance customer experience through seamless coordination with CRM and project teams.
• Channel Partner & Broker Management - Develop and strengthen relationships with channel partners, IPCs, brokers, and real estate consultants.
• Formulate channel partner engagement programs to maximize sales contribution.
• Monitor productivity and performance of channel partners.
• Drive strategic alliances and market penetration initiatives.
• Business Planning & Market Development - Identify new market opportunities and expansion strategies.
• Participate in project launch planning, pricing recommendations, and go-to-market strategies.
• Support feasibility assessments and demand analysis for upcoming projects.
• Generate regular MIS reports and sales forecasts for leadership review.
• Stakeholder Management - Coordinate with Marketing, CRM, Projects, Finance, Legal, and Customer Service teams to ensure smooth sales execution.
• Support leadership in business planning, sales reviews, and strategic decision-making.
• Ensure timely collections and alignment with organizational sales and profitability goals.
• Compliance & Governance - Ensure compliance with RERA and other statutory requirements.
• Adhere to company policies, sales governance frameworks, and audit guidelines.
• Maintain accuracy of sales documentation, customer agreements, and reporting.
• Key Performance Indicators (KPIs) - Achievement of sales revenue and booking targets.
• Inventory absorption and sales velocity.
• Collection efficiency and realization targets.
• Lead-to-conversion ratio.
• Channel partner contribution and productivity.
• Customer satisfaction and retention metrics.
• Team productivity and sales team effectiveness.
• Market share growth and business expansion.

Qualifications and Experience

• Qualifications - MBA / PGDM in Marketing, Sales, Real Estate Management, or related discipline.
• Bachelor's degree in Business Administration, Commerce, Engineering, Architecture, or equivalent.
• Experience - 12-15+ years of experience in real estate sales.
• Proven track record in selling residential, commercial, luxury, or mixed-use developments.
• Experience in leading large sales teams and managing high-value transactions.
• Strong exposure to channel sales, direct sales, and customer relationship management.
• Preferred Industry: Real Estate Developers, Realty Firms, Large Residential/Mixed-use Development Companies, Luxury Housing Projects, Commercial Real Estate Organizations.