Senior Associate, Programmatic

Stagwell; Bengaluru; Hybrid; INR 1,000,000 - 1,500,000; Full time

Job summary

A global marketing agency in Bengaluru is looking for a Senior Associate to manage programmatic campaign performance. The candidate should have strong analytical skills, a background in campaign management, and experience with programmatic trading. A degree in a STEM field is required. This is a hybrid role that emphasizes collaboration and innovative execution.

Qualifications

• 4-6 years of experience in campaign management and planning.
• Deep knowledge of programmatic buying models.
• Experience with analytics tools.

Responsibilities

• Set up, traffic & manage programmatic buys across multiple platforms.
• Plan and create campaigns within DSPs.
• Deliver actionable audience insights and optimisation insights.

Skills

Campaign management

Programmatic trading

Analytical skills

Problem solving

Communication skills

Education

Degree in a STEM field

Tools

DV360

The Trade Desk

Amazon DSP

GA4

Adobe

Job description

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.

We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!

GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace.

Senior Associate, Programmatic

Bengaluru, Karnataka, India

We are looking for a Sr. Associate who can manage Programmatic campaign performance and has the capability to dig into the data and define how to make the Programmatic campaign successful.

Who You Are

• Minimum 4-6 years of hands‑on experience in campaign management and planning with thorough knowledge of campaign management and programmatic trading, including creative upload, tagging, various targeting tactics, monitoring campaign pacing and performance/KPI deliverables.
• Deep knowledge of programmatic buying models (RTB, PMP), targeting options (audience segments, contextual targeting), bidding strategies (automated vs. manual bidding), and campaign optimisation techniques.
• Advanced level experience working on channels like Display, Native, Video, YouTube, and CTV advertising. Understanding of all existing and new ad formats available on these channels is a plus.
• Advanced level experience working on more than one Programmatic media buying platform/DSP (DV360, TTD, Amazon DSP, etc.).
• Conversant with Ad Verification platforms used in Programmatic like IAS, Double Verify, etc.
• Technical understanding of tags and pixels including tag anatomy, wrapping tags, and setting up macros.
• Knowledge of the programmatic buying process, with experience in setting up PMP and PG deals on the platform.
• Experience working with analytics tools (GA4, Adobe, MMPs, etc.).
• Strong quantitative and analytical skills.
• Proactive, self‑starter, capable of setting goals and reporting progress against them.
• Problem solving and attention to detail in a multi‑tasking, fast‑paced business environment.
• Team player & strong communication skills.
• Confident in analysing and acting on marketing data.

Education

• Degree in a STEM field (Science, Technology, Engineering or Math).

What You Will Do

• Set up, traffic & manage programmatic buys across multiple demand‑side platforms.
• Plan and create campaigns within DSPs, onboard data, set up A/B testing and experiments, configure rotation, implement tracking, and design campaign structure for successful optimisations.
• Manage pacing and evaluate performance to ensure KPI delivery, identify & implement optimisations, proactively make recommendations & provide campaign insights at detailed levels including geographic areas, audiences, and content.
• Deliver actionable audience insights and optimisation insights per the required cadence to enhance campaign strategy/goals.
• Understand how to manage different goals and requirements (awareness, CPA, viewability, brand safety).
• Work closely with Media Planning teams to provide ROI‑driving insights and recommendations.
• Understand how programmatic fits within a media plan/objective to develop/execute successful strategies.
• Contribute to best‑practice documentation and offer insights on how to improve campaign effectiveness.
• Coordinate with creative team, product team and technology team to drive online campaigns.

Note

Hybrid work in office is an essential function of the job.

Our Commitment to Inclusion

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal‑opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Our Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.