Head - Performance Marketing

UNIVO Education; Dadri; On-site; INR 6,000,000 - 9,000,000; Full time

Job summary

UNIVO Education in Noida invites a seasoned Head of Performance Marketing to lead our data-driven growth across digital channels. You will architect strategies, optimize budgets, and drive lead generation, enrollment growth, and ROI.

You will manage partners, mentor a marketing team, and collaborate with sales, product, and academic teams to refine messaging and learner acquisition journeys, ensuring alignment with enrollment targets.

Qualifications

• Market Planning and Marketing Management to design and lead comprehensive performance marketing strategies.
• Market Research to analyze audience behavior, competitive positioning, and campaign performance insights.
• Sales collaboration to align marketing campaigns with revenue goals and optimize lead-to-enrollment conversions.
• Public Relations and brand communication to ensure consistent messaging and support demand-generation initiatives.
• Proven experience (typically 8+ years) in performance marketing or growth marketing, ideally in EdTech, online education, or digital-first businesses.
• Demonstrated expertise in managing large digital marketing budgets, performance-focused campaigns, and data-driven optimization using analytics tools.
• Experience leading and mentoring marketing teams, with strong stakeholder management and cross-functional collaboration skills.
• Advanced proficiency with marketing analytics platforms, ad managers (e.g., Google Ads, Meta Ads), and marketing automation or CRM

Skills

Market Planning

Marketing Management

Market Research

Sales Collaboration

Public Relations

Team Leadership

Stakeholder Management

Analytics & Attribution

Tools

Google Ads

Meta Ads

Marketing Automation

CRM

Job description

Head – Performance Marketing is a full-time, on-site role based in Noida, responsible for leading UNIVO’s performance marketing strategy across digital channels. The role involves planning and executing data-driven campaigns to drive lead generation, enrollment growth, and return on marketing investment, including paid search, paid social, display, and affiliate marketing. This position oversees campaign optimization, budget allocation, funnel performance, and attribution modeling, ensuring alignment with overall business and enrollment targets. You will be accountable for a performance marketing spend of the order of ₹150-200 Cr across channels.

The Head – Performance Marketing will collaborate closely with sales, product, and academic teams to refine messaging, improve conversion rates, and enhance learner acquisition journeys. The role also includes managing performance marketing partners and vendors, leading a team of specialists, and providing regular performance reports and insights to senior leadership.

Qualifications

• Candidates should possess strong skills in Market Planning and Marketing Management to design and lead comprehensive performance marketing strategies.
• Candidates should possess skills in Market Research to analyze audience behavior, competitive positioning, and campaign performance insights.
• Candidates should possess experience in Sales collaboration to align marketing campaigns with revenue goals and optimize lead-to-enrollment conversions.
• Candidates should possess capabilities in Public Relations and brand communication to ensure consistent messaging and support demand-generation initiatives.
• Proven experience (typically 8+ years) in performance marketing or growth marketing, ideally in EdTech, online education, or digital-first businesses.
• Demonstrated expertise in managing large digital marketing budgets, performance-focused campaigns, and data-driven optimization using analytics tools.
• Experience leading and mentoring marketing teams, with strong stakeholder management and cross-functional collaboration skills.
• Advanced proficiency with marketing analytics platforms, ad managers (e.g., Google Ads, Meta Ads), and marketing automation or CRM