Performance Marketing Manager

Digipundit; Bengaluru; In loco; INR 1.200.000 - 1.800.000; Tempo pieno

Descrizione del lavoro

Digipundit in Bengaluru is hiring a Performance Marketing Manager to own digital acquisition for our educational institutions. You will plan, execute and optimise campaigns across Google Ads, Meta Ads and LinkedIn Ads, driving qualified leads, applications and enrolments.

This hands-on role requires strong platform expertise, commercial judgement and close collaboration with admissions, creative and institutional stakeholders.

Competenze

• 3–5 years of hands-on experience in performance marketing with a focus on lead generation.
• Deep knowledge of Google Ads, Meta Ads and LinkedIn Ads.
• Experience managing large monthly advertising budgets and delivering measurable acquisition outcomes.
• Experience working with sales teams, CRM data and structured lead-quality feedback.
• Strong fundamentals in marketing, advertising, audience segmentation and communication.
• Practical knowledge of conversion rate optimisation, conversion tracking and attribution.
• Ability to analyse funnel performance and distinguish between improvements in lead volume, lead quality and conversion efficiency.
• Strong presentation and stakeholder management skills, including experience developing media and acquisition plans.
• Ability to independently prioritise, execute and take ownership of results.
• Experience in education marketing or student acquisition is highly preferred.

Mansioni

• Develop acquisition plans across institutions and programmes, defining channel mix, budgets, audience strategy and expected funnel outcomes.
• Independently manage and optimise campaigns across Google Ads, Meta Ads and LinkedIn Ads.
• Manage large advertising budgets, making allocation and scaling decisions based on performance, lead quality and admissions priorities.
• Run structured experiments across audiences, bidding strategies, formats and creative approaches.
• Track performance across the acquisition funnel - from leads and qualified prospects to applications and enrolments.
• Establish and maintain feedback loops with admissions teams to understand lead quality, rejection reasons and conversion barriers.
• Use CRM insights and sales feedback to improve targeting, messaging and campaign investment.
• Identify gaps between platform performance and downstream business outcomes, and recommend corrective action.
• Apply audience insights and marketing fundamentals to develop relevant campaign messaging and creative briefs.
• Collaborate with creative and content teams to communicate programme propositions clearly and persuasively.
• Improve conversion rates across landing pages, forms and digital enquiry journeys through structured testing.
• Work with technology and CRM teams to maintain reliable tracking and attribution.
• Present media plans, acquisition forecasts and performance reviews to internal and institutional stakeholders.
• Translate campaign data into clear recommendations, including budget decisions, risks and growth opportunities.
• Manage expectations and coordinate campaign requirements across multiple stakeholders.

Conoscenze

Google Ads

Meta Ads

LinkedIn Ads

Lead generation

CRM data

Funnel analysis

Bidding strategy

Campaign optimization

Descrizione del lavoro

We are looking for a Performance Marketing Manager to own digital acquisition outcomes for our educational institutions. You will plan, execute and optimise campaigns across Google, Meta and LinkedIn, with accountability for qualified leads, applications and enrolments.

This is a hands‑on individual contributor role requiring strong platform expertise, commercial judgement and close collaboration with admissions, creative and institutional stakeholders. Success will be measured by acquisition efficiency and contribution to admissions outcomes.

Performance Marketing Manager

Location: Electronics City, Bangalore

Experience: 3–5 years

About the Role

We are looking for a Performance Marketing Manager to own digital acquisition outcomes for our educational institutions. You will plan, execute and optimise campaigns across Google, Meta and LinkedIn, with accountability for qualified leads, applications and enrolments.

This is a hands‑on individual contributor role requiring strong platform expertise, commercial judgement and close collaboration with admissions, creative and institutional stakeholders. Success will be measured by acquisition efficiency and contribution to admissions outcomes.

Key Responsibilities

Media Planning and Campaign Management

• Develop acquisition plans across institutions and programmes, defining channel mix, budgets, audience strategy and expected funnel outcomes.
• Independently manage and optimise campaigns across Google Ads, Meta Ads and LinkedIn Ads.
• Manage large advertising budgets, making allocation and scaling decisions based on performance, lead quality and admissions priorities.
• Run structured experiments across audiences, bidding strategies, formats and creative approaches.

Funnel Performance and Sales Collaboration

• Track performance across the acquisition funnel - from leads and qualified prospects to applications and enrolments.
• Establish and maintain feedback loops with admissions teams to understand lead quality, rejection reasons and conversion barriers.
• Use CRM insights and sales feedback to improve targeting, messaging and campaign investment.
• Identify gaps between platform performance and downstream business outcomes, and recommend corrective action.

Communication and Conversion Optimisation

• Apply audience insights and marketing fundamentals to develop relevant campaign messaging and creative briefs.
• Collaborate with creative and content teams to communicate programme propositions clearly and persuasively.
• Improve conversion rates across landing pages, forms and digital enquiry journeys through structured testing.
• Work with technology and CRM teams to maintain reliable tracking and attribution.

Reporting and Stakeholder Management

• Present media plans, acquisition forecasts and performance reviews to internal and institutional stakeholders.
• Translate campaign data into clear recommendations, including budget decisions, risks and growth opportunities.
• Manage expectations and coordinate campaign requirements across multiple stakeholders.

Required Experience and Skills

• 3–5 years of hands‑on experience in performance marketing, with a strong focus on lead generation businesses.
• In-depth working knowledge of Google Ads, Meta Ads and LinkedIn Ads.
• Demonstrated experience managing large monthly advertising budgets and delivering measurable acquisition outcomes.
• Experience working with sales teams, CRM data and structured lead‑quality feedback.
• Strong fundamentals in marketing, advertising, audience segmentation and communication.
• Practical knowledge of conversion rate optimisation, conversion tracking and attribution.
• Ability to analyse funnel performance and distinguish between improvements in lead volume, lead quality and conversion efficiency.
• Strong presentation and stakeholder management skills, including experience developing media and acquisition plans.
• Ability to independently prioritise, execute and take ownership of results.

Experience in education marketing or student acquisition is highly preferred.

What the Role Offers

• Ownership of digital acquisition across multiple educational institutions and programmes.
• The opportunity to influence campaign strategy, messaging, conversion journeys and budget allocation.
• Direct collaboration with marketing, admissions and institutional teams.
• A role where your work has a measurable impact on applications, enrolments and institutional growth.