Associate Director/Director Performance Marketing

Interactive Avenues; India; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Interactive Avenues, part of Omnicom Media, is seeking a senior Performance Marketing leader in Bangalore to oversee enterprise client programs across search, display, social, video, and e-commerce. This role focuses on demand generation, response management, and scaling an integrated performance team.

The Director/Associate Director will manage and mentor a multi-layered team, collaborate with client executives, and drive adoption of best practices while aligning with the agency’s strategic

Qualifications

• Graduate/ Post Graduate Degree in Marketing, Finance, Digital Media, or Accounting.
• Strong strategic and analytical skills with a track record in digital media leadership.
• Experience leading large performance marketing teams and client programs.

Responsibilities

• Lead Execution teams for enterprise client performance marketing accounts toward client and company objectives.
• Manage Performance Media teams including Group Heads, Supervisors, and Analysts.
• Oversee media planning quality, best practices, and annual financial/human resources plans.
• Coordinate holistic planning across paid search, display, social, native, video, and e-commerce.
• Drive cross-channel collaboration to optimize recommendations and outcomes.
• Hire, mentor, and evaluate team members; conduct performance reviews and career planning.

Skills

Forecast ROI

Client management

Team leadership

Strategic planning

Education

Graduate/ Post Graduate Degree

Tools

DoubleClick Bid Manager

Google Ads

ComScore

GWI

TGI

Job description

Role Overview

We are looking for you - The Performance Marketing Director has ultimate accountability for the effectiveness of the entire Performance Marketing team. As a performance media expert, this person will have expertise in an array of addressable paid advertising strategies that utilize tech-based buying and optimization tools to positively affect our clients ROI, including search, display, social, mobile, local, e-commerce, and video. This role will have an increasing focus on Demand Generation and Response Management as our clients look to monetize online. This person should also understand the interplay and synergy between traditional and digital media and could build and scale an integrated team of performance practitioners.

Department

Performance Marketing

Role Category

Senior Management

Job Title/s

Associate Director Performance Marketing
Director Performance Marketing

Reporting Manager Title/s

Associate Vice President

Location

Bangalore

Job Responsibilities

The Director is responsible for leading the Execution teams of a large enterprise clients performance marketing accounts towards stated client and company objectives. The Director will manage and direct Performance Media teams, including Group Heads, Operations Supervisors, Senior Manager, Manager, and Executives. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media.

Account Management

• Develops, manages, and monitors client service delivery executions of the assigned accounts
• Oversees process development and execution management
• Assures quality control of all media planning and implementation
• Enforces Best Practices
• Prepares and presents annual financial plans and human resources plans

Performance Media

• Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines, paid search, display, social, native, video, and e-commerce
• Coordinates efforts across different digital media channels to drive optimized recommendations
• Continuously evaluate and improve upon all digital media opportunities
• Attend to client meetings as needed, interface as needed with executive-level and middle management-level on the client side during meetings and presentations
• Participates in building and evolving the PM practice, vision, and areas of expertise
• Understands and expands business prospects by having a thorough understanding of all the services provided by the agency.

Team Leadership & Development

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients performance and business objectives
• Drives adoption of stated account management best practices through example, setting positive reinforcement and behavioural correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Provide training in cross-media planning to their direct reports and the teams below

Experience Range

• Associate Director Performance Marketing: 07-08 years of work experience
• Director Performance Marketing: 09-10 years of work experience

Education Qualifications & Skills

Graduate/ Post Graduate Degree (Marketing, Finance, Digital Media, Accounting)

Skills

• Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly
• Strong written and verbal communication skills
• Strong organizational skills, detail-oriented, and capable of multitasking
• Superb client relationship and management skills
• Proven problem-solving skills and ability to think outside of the box
• Detail-oriented and responsive, deadline-driven with strong quantitative skills
• Provide timely and actionable feedback to the team to aid in their development and improvement of Mandatory Certifications & Tools

Certifications

• FB Certification
• Google Certification

Tools

• Platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook)
• Media Research Tools (ComScore, GWI, TGI)

Internal

• Media Planning Team
• Buying Team
• SSP Team
• Operations Team
• Finance Team

External

• -Clients
• External Agency

About Interactive Avenues

Interactive Avenues, part of Omnicom Media, is Indias largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.

Diversity, Equity & Inclusion at Omnicom Media

At Omnicom Media, we are committed to fostering a workplace where differences are valued, and everyone can thrive in a culture of equality, inclusion, and .