AVP - Performance Marketing

HIVE MINDS DIGITAL MARKETING SCHOOL; Bengaluru; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

HiveMinds is seeking a senior performance marketing leader in Bengaluru to drive end-to-end account management and performance media across paid search, social, display, and video for large enterprise clients.

The role requires proven team leadership, strategic planning, and ability to optimize ROI across multiple digital channels. You will mentor teams, manage budgets, and present insights to executives.

Qualifications

• Graduate/Post Graduate degree in Marketing, Business, or related field.
• Google and Facebook Blueprint Certified Professional is preferred.
• Exceptional attention to detail and ability to prioritize in a fast-paced environment.

Responsibilities

• Lead and manage performance marketing accounts across paid search, display, social, native, video, and Ecom.
• Develop and monitor client service delivery, budgets, and forecasts to meet revenue targets.
• Coordinate cross-channel planning and drive optimization opportunities.
• Mentor and develop execution teams; conduct performance reviews and career planning.
• Present results to clients and senior management, translating data into actionable insights.
• Drive adoption of best practices and ensure high-quality media planning and implementation.

Skills

Account management

Team leadership

Digital marketing

Google Ads

Facebook Ads

Multi-tasking

Communication

Education

Graduate/Post Graduate Degree

Tools

DoubleClick Bid Manager

Google AdWords tools

Facebook tools

ComScore

GWI

TGI

Job description

About The Job

We are looking for you who has ultimate accountability for the effectiveness of the entire Performance Marketing team. As a performance media expert, this person will have expertise in an array of addressable paid advertising strategies that utilize tech-based buying and optimization tools to positively affect our client’s ROI including search, display, social, mobile, local, Ecom and video. This person should understand digital media and have ability to build and scale an integrated team of performance practitioners. He will be responsible for leading the Execution teams of a large enterprise client’s performance marketing accounts toward stated client and company objectives. Proven account management and team leadership experience are essential, along with experience in online marketing and digital media.

Account Management

• Develops, manages, and monitors client service delivery executions of the assigned accounts
• Oversees process development and execution management
• Assures quality control of all media planning and implementation
• Prepares and presents annual financial plans and human resources plans

Performance Media

• Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video and Ecom
• Coordinates efforts across different digital media channels to drive optimized recommendations
• Continuously evaluate and improve upon all digital media opportunities
• Attend client meetings as needed, interface as needed with executive level and middle management level on the client side during meetings and presentations
• Understands and expands business prospects by having a thorough understanding of all the services provided by the agency
• Develop long and short-term strategic plans for clients
• Track and monitor overall account performance to meet revenue targets
• Work with management in identifying opportunities for new and existing clients
• Drive channel level innovation to find better ways of delivering results
• Direct clients during the onboarding process
• Manage client budgets and provide cost optimization solutions

Team Leadership & Development

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our client's performance and business objectives
• Drives adoption of stated account management best practices through example setting, positive reinforcement, and behavioral correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Provides training in cross-media planning to direct reports and below teams
• Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly
• Proven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools, etc.), Media Research Tools (ComScore, GWI, TGI, etc.)
• Strong written and verbal communication skills
• Strong organizational skills, detail-oriented and capable of multi-tasking
• Superb client relationship and management skills
• Proven problem‑solving skills and ability to think outside of the box
• Detail oriented, deadline‑driven with strong quantitative reasoning skills
• Provides timely and actionable feedback to the team to aid in their development and improvement

Qualifications

• Graduate/ Post Graduate Degree or related work experience
• Concentration in Marketing, Finance, Digital Media, Accounting, or a related field preferred
• Google and Facebook Blueprint Certified Professional
• Extreme attention to detail with the ability to prioritize and execute in a fast‑paced environment

About Hiveminds

HiveMinds is a full-service digital marketing agency, part of the Madison group. Our clients span across countries—India, UAE, USA, Malaysia—and industries—insurance, education, food‑tech, health‑tech, cryptocurrency, FMCG, appliances, etc. Over the last 12 years, we have partnered to power the digital growth of many start‑ups that are now enjoying unicorn status in India. We have dedicated teams for Google Ads, Facebook, Amazon Marketplace, Flipkart, native ad platforms, etc., mentored and trained by some of the best digital minds in the country. Our teams are spread across Bangalore (head office), Mumbai, Delhi‑NCR, and Dubai.