Associate Director - Entertainment Ad Sales, Brand Solutions

Jiostar; Gurugram District; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

Jiostar is seeking a dynamic Associate Director to lead Government & PSU sales for branded content solutions in Gurugram. You will develop opportunities with Central/state government departments, PSUs and agencies, and craft integrated TV/digital/OTT campaigns in collaboration with creative, production and commercial teams.

You will respond to tenders and EOIs, build high-level relationships with senior officials, and drive revenue targets through content-led solutions across media and on-ground

Qualifications

• Experience in government/PSU sales environment.
• Experience with tenders, RFPs and EOIs.
• Experience in media, advertising, branded content, digital or OTT solutions.

Responsibilities

• Identify and develop government and PSU business opportunities.
• Build relationships with senior government officials and agencies.
• Develop integrated branded content proposals across TV, OTT, digital and on-ground opportunities.
• Track tenders, RFPs, EOIs and empanelment opportunities; prepare technical and commercial proposals.
• Coordinate execution of awarded projects and monitor revenue and MIS.

Skills

Government sales

Relationship management

Negotiation

Communication

Strategic business development

Tender knowledge

Project management

Cross-functional coordination

Education

Graduate / Postgraduate in Business Management, Marketing, Media, Advertising, Communications

MBA/PGDM in Sales & Marketing

Job description

## Associate Director - Entertainment Ad Sales, Brand SolutionsApply: Gurugram - Star Center: Full time: Posted Today: JR12529**Job Summary**We are looking for a dynamic and result-oriented Government & PSU Sales professional to join the JioStar Branded Content team.The role will be responsible for developing and growing business from Central & State Government Departments, PSUs, Government agencies, Tourism Boards and other institutional clients by creating integrated branded content, television, digital and OTT-led solutions.The candidate should have a strong understanding of the government business ecosystem and the ability to identify opportunities, develop client relationships, respond to tenders/RFPs and convert opportunities into revenue. **Key Responsibilities****1. Government & PSU Business Development*** Identify and develop new business opportunities with Central/State Government departments, PSUs and government agencies.* Build and maintain strong relationships with senior government officials, agencies and institutional stakeholders.**2. Branded Content Solution Selling*** Develop integrated proposals across TV, JioHotstar/OTT, digital, social, content integrations, documentaries, IPs and on-ground/event-led opportunities.* Work closely with creative, content, production, media and commercial teams to develop customised solutions.**3. Tender / RFP / EOI Management*** Track relevant government tenders, RFPs, EOIs and empanelment opportunities.* Coordinate preparation and submission of technical and commercial proposals.* Work with internal legal, finance, commercial and business teams for timely submission and compliance.**5. Project & Revenue Coordination*** Coordinate with internal teams for execution of awarded projects.* Track revenue, pipeline, collections and business MIS.**Skills & Attributes for success*** Strong understanding of Government / PSU sales ecosystem.* Experience in media, advertising, branded content, digital, OTT or integrated marketing solutions preferred.* Strong knowledge of Government tenders, RFPs, EOIs and empanelment processes.* Excellent communication, presentation and negotiation skills.* Ability to engage with senior government officials and institutional stakeholders.* Strong business development and relationship-management capabilities.* Ability to create and sell content-led solutions rather than conventional media inventory.* Strong commercial understanding and ownership of revenue targets.* Excellent coordination and project-management skills.* Ability to work in a fast-paced, cross-functional environment.**Preferred Education & Experience*** Graduate / Postgraduate in **Business Management, Marketing, Media, Advertising, Communications or a relevant discipline**.* MBA/PGDM in Sales & Marketing will be an added advantage.