Associate Director - Entertainment Ad Sales Brand Solutions

Jiostar; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Jiostar in India seeks a dynamic Government & PSU Sales professional to join its Branded Content team. You will drive business from Central & State Government Departments, PSUs, and other institutional clients by offering integrated branded content and OTT-led solutions.

Responsibilities include identifying opportunities, responding to tenders, building relationships with senior officials, and coordinating with creative, production, and commercial teams to close revenue targets in a fast-paced

Qualifications

• Strong understanding of Government / PSU sales ecosystem.
• Experience in media, advertising, branded content, digital, OTT or integrated marketing solutions preferred.
• Strong knowledge of Government tenders, RFPs, EOIs and empanelment processes.
• Excellent communication, presentation and negotiation skills.
• Ability to engage with senior government officials and institutional stakeholders.
• Strong business development and relationship-management capabilities.
• Ability to create and sell content-led solutions rather than conventional media inventory.
• Strong commercial understanding and ownership of revenue targets.
• Excellent coordination and project-management skills.
• Ability to work in a fast-paced, cross-functional environment.

Responsibilities

• Government & PSU Business Development: Identify and develop new opportunities with Central/State Government departments, PSUs and government agencies; Build relationships with senior officials and stakeholders.
• Branded Content Solution Selling: Develop integrated proposals across TV, JioHotstar/OTT, digital, social, content integrations, documentaries, IPs and event-led opportunities; collaborate with creative, content and commercial teams to tailor solutions.
• Tender / RFP / EOI Management: Track relevant tenders/EOIs; coordinate preparation and submission of technical and commercial proposals; work with legal, finance and business teams for timely submission and compliance.

Skills

Government sales

PSU sales

Tender knowledge

Negotiation

Relationship mgmt

Education

MBA in Sales & Marketing

Graduate in Communications

Job description

Job Description:

Job Summary

We are looking for a dynamic and result-orientedGovernment & PSU Sales professionalto join the JioStar Branded Content team.

The role will be responsible for developing and growing business fromCentral & State Government Departments, PSUs, Government agencies, Tourism Boards and other institutional clientsby creating integrated branded content, television, digital and OTT-led solutions.

The candidate should have a strong understanding of the government business ecosystem and the ability to identify opportunities, develop client relationships, respond to tenders/RFPs and convert opportunities into revenue.

Key Responsibilities

1. Government & PSU Business Development

• Identify and develop new business opportunities with Central/State Government departments, PSUs and government agencies.
• Build and maintain strong relationships with senior government officials, agencies and institutional stakeholders.

2. Branded Content Solution Selling

• Develop integrated proposals acrossTV, JioHotstar/OTT, digital, social, content integrations, documentaries, IPs and on-ground/event-led opportunities.
• Work closely with creative, content, production, media and commercial teams to develop customised solutions.

3. Tender / RFP / EOI Management

• Track relevant government tenders, RFPs, EOIs and empanelment opportunities.
• Coordinate preparation and submission of technical and commercial proposals.
• Work with internal legal, finance, commercial and business teams for timely submission and compliance.

5. Project & Revenue Coordination

• Coordinate with internal teams for execution of awarded projects.
• Track revenue, pipeline, collections and business MIS.

Skills & Attributes for success

• Strong understanding ofGovernment / PSU sales ecosystem.
• Experience inmedia, advertising, branded content, digital, OTT or integrated marketing solutionspreferred.
• Strong knowledge ofGovernment tenders, RFPs, EOIs and empanelment processes.
• Excellent communication, presentation and negotiation skills.
• Ability to engage with senior government officials and institutional stakeholders.
• Strong business development and relationship-management capabilities.
• Ability to create and sellcontent-led solutions rather than conventional media inventory.
• Strong commercial understanding and ownership of revenue targets.
• Excellent coordination and project-management skills.
• Ability to work in a fast-paced, cross-functional environment.

Preferred Education & Experience

• Graduate / Postgraduate inBusiness Management, Marketing, Media, Advertising, Communications or a relevant discipline.
• MBA/PGDM in Sales & Marketing will be an added advantage.