Manager - Entertainment Customer Marketing

Jiostar; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Jiostar, Mumbai-based, is seeking a Manager – Entertainment Customer Marketing to drive B2B marketing initiatives for JioStar’s entertainment properties and advertiser partnerships across TV and digital.

You will craft compelling narratives, develop advertiser-facing content, and leverage LinkedIn and social platforms to influence decision-makers, while collaborating with sales, product, content, and leadership teams to deliver integrated campaigns.

Qualifications

• 6-8+ years in marketing in media & entertainment (TV & Digital) with B2B exposure
• Bachelor’s degree or MBA from a reputed institute

Responsibilities

• Build and execute property marketing plans for entertainment properties across TV and digital with a B2B lens.
• Plan GTM marketing for sponsors and manage amplification through organic and paid social.
• Drive social media, LinkedIn content and campaigns to reach advertiser decision-makers and showcase properties.
• Plan and manage paid campaigns (LinkedIn) to extend reach among brand marketers and agencies.
• Coordinate merchandise distribution and event planning for advertisers and sponsors.
• Brief designers and ensure timely delivery of creative assets for sales pitches and client presentations.
• Oversee content hosting and bespoke content marketing for B2B audiences.

Skills

Proactive attitude

Ownership & execution

Time management

Problem solving

Cross-functional collaboration

Social media & LinkedIn expertise

Analytics & performance tracking

Education

Bachelor’s degree or MBA

Job description

Manager - Entertainment Customer Marketing### Manager - Entertainment Customer MarketingApply: Mumbai - Urmi: Full time: Posted Today: JR12532**\\* Job Summary**One of the key visions of the Customer Marketing Team is to build narratives that set JioStar as a network that promises unmatched impact for advertisers across large screens and mobile. The team collaborates across functions to build JioStar TV and JioHotstar as a preferred video advertising platform that brings in a full funnel impact. Beyond establishing positioning, the team supports impactful marketing initiatives for advertisers, which are crucial to enhancing client satisfaction and effectively promoting properties across platforms.We are looking for a **Manager – Customer Marketing** to play a hands-on role in developing and executing marketing initiatives for JioStar’s entertainment properties and advertiser partnerships across TV and digital.The role will involve crafting compelling B2B narratives, developing engaging content for advertiser-facing audiences and leveraging LinkedIn and other social media platforms to reach and influence marketing and advertising decision-makers. The ideal candidate will bring a strong understanding of B2B marketing, social media strategy and content execution, along with the ability to translate business priorities into impactful marketing communication.**\\* Key Responsibilities**● **Property Marketing to A&M:** Build the promotion plan and execute promotional elements for Entertainment properties across TV and Digital, positioning them for advertisers and agencies with a B2B lens.● **Sponsor Marketing:** Build GTM marketing plans and fulfil all marketing deliverables for sponsors, including amplification through organic and paid social.● **Social Media for Sponsors:** Schedule sponsor-led social media posts and videos on three digital platforms across all shows, tracking performance and optimising content formats and timing.● **B2B Social Media and LinkedIn:** Plan and execute B2B content on LinkedIn and other social platforms to build JioStar’s advertiser-facing presence, showcase properties, sponsor wins and campaign successes, and engage brand marketers, agencies and decision-makers. Apply an understanding of B2B audience targeting, content formats and thought leadership to drive meaningful engagement.● **Paid Campaigns:** Plan and manage paid social campaigns, particularly on LinkedIn, to extend reach among advertiser decision-makers, and measure effectiveness using KPIs such as reach, engagement and lead quality.● **Merchandise:** Plan and manage merchandise distribution.● **Content Marketing:** Manage content hosting, bespoke content marketing and promotions, tailored to B2B audiences and platforms.● **Ad Unit Mocks:** Create ad unit mocks for sales pitches and client presentations.● **Design Briefing:** Brief designers on behalf of the entire Ad Sales Team, maintain due diligence and ensure timely delivery of jobs.● **Events Management:** Plan and manage events for advertisers and sponsors, extending their reach through B2B social channels before, during and after. **\\* Skills & Attributes for success*** **Proactive and Enthusiastic** – Demonstrates initiative, curiosity and a drive to deliver impactful marketing solutions.* **Ownership & Execution** – Takes end-to-end ownership of assigned projects, from planning and coordination to execution and delivery.* **Time Management & Prioritisation** – Effectively manages multiple campaigns and deadlines while maintaining quality and attention to detail.* **Problem-Solving & Adaptability** – Navigates challenges proactively and adapts strategies to evolving market trends and business needs.* **Cross-functional Collaboration** – Works effectively with sales, product, content and leadership teams to deliver aligned marketing initiatives.* **Social Media & LinkedIn Expertise** – Understands LinkedIn and other social media platforms from a B2B marketing perspective, including content strategy, audience engagement, platform-specific formats and reaching advertiser and marketing decision-makers.* **Performance Tracking & Analytics** – Measures campaign effectiveness against defined KPIs, derives actionable insights and identifies opportunities to optimise performance. **\\* Preferred Education & Experience**Work Experience of 6-8+ years in marketing in media & entertainment industry (TV & Digital) with a B2Bexposure Bachelors Degree or MBA from a reputed institute**