Associate Director - Entertainment Ad Sales, Brand Solutions

7018 Jiostar India Private Limited; Gurugram District; On-site; INR 1,100,000 - 1,700,000; Full time

Job summary

JioStar India Private Limited is seeking a dynamic Government & PSU Sales professional to drive business from Central & State Government departments, PSUs and government agencies, delivering branded content and OTT-led solutions.

The role involves developing client relationships, responding to tenders, and coordinating cross-functional teams to convert opportunities into revenue, in a fast-paced, results-driven environment.

Qualifications

• Strong understanding of Government / PSU sales ecosystem.
• Experience in media, advertising, branded content, digital, OTT or integrated marketing solutions.
• Knowledge of government tenders, RFPs, EOIs and empanelment processes.
• Excellent communication, presentation and negotiation skills.
• Ability to engage with senior government officials and institutional stakeholders.
• Strong business development and relationship-management capabilities.
• Ability to create and sell content-led solutions rather than conventional media inventory.
• Strong commercial understanding and ownership of revenue targets.
• Excellent coordination and project-management skills.

Responsibilities

• Develop and grow business with Central/State Government departments, PSUs and agencies.
• Create integrated branded content proposals across TV, OTT, digital and on-ground.
• Track tenders, RFPs, EOIs and coordinate technical/commercial proposals.
• Coordinate project execution, revenue tracking and MIS.

Skills

Govt/PSU sales

Negotiation

Relationship mgmt

Tender/RFPs

Content solutions

Cross-functional

Strategic selling

Education

MBA/PGDM in Sales & Marketing

Job description

Job Summary

We are looking for a dynamic and result-oriented Government & PSU Sales professional to join the JioStar Branded Content team. The role will be responsible for developing and growing business from Central & State Government Departments, PSUs, Government agencies, Tourism Boards and other institutional clients by creating integrated branded content, television, digital and OTT-led solutions. The candidate should have a strong understanding of the government business ecosystem and the ability to identify opportunities, develop client relationships, respond to tenders/RFPs and convert opportunities into revenue.

Key Responsibilities

1. 1. Government & PSU Business Development Identify and develop new business opportunities with Central/State Government departments, PSUs and government agencies. Build and maintain strong relationships with senior government officials, agencies and institutional stakeholders.
2. 2. Branded Content Solution Selling Develop integrated proposals across TV, JioHotstar/OTT, digital, social, content integrations, documentaries, IPs and on-ground/event-led opportunities. Work closely with creative, content, production, media and commercial teams to develop customised solutions.
3. 3. Tender / RFP / EOI Management Track relevant government tenders, RFPs, EOIs and empanelment opportunities. Coordinate preparation and submission of technical and commercial proposals. Work with internal legal, finance, commercial and business teams for timely submission and compliance.
4. 5. Project & Revenue Coordination Coordinate with internal teams for execution of awarded projects. Track revenue, pipeline, collections and business MIS.

Skills & Attributes for success

• Strong understanding of Government / PSU sales ecosystem.
• Experience in media, advertising, branded content, digital, OTT or integrated marketing solutions preferred.
• Strong knowledge of Government tenders, RFPs, EOIs and empanelment processes.
• Excellent communication, presentation and negotiation skills.
• Ability to engage with senior government officials and institutional stakeholders.
• Strong business development and relationship-management capabilities.
• Ability to create and sell content-led solutions rather than conventional media inventory.
• Strong commercial understanding and ownership of revenue targets.
• Excellent coordination and project-management skills.
• Ability to work in a fast-paced, cross-functional environment.

Preferred Education & Experience

Graduate / Postgraduate in Business Management, Marketing, Media, Advertising, Communications or a relevant discipline. MBA/PGDM in Sales & Marketing will be an added advantage.

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar India Private Limited (formerly known as Star India Private Limited) is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.