Associate Director, Content

BDO India; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

BDO India seeks an experienced marketing and communications leader to drive content strategy, corporate communications, brand positioning, digital engagement, and integrated marketing campaigns.

The ideal candidate is a strategic thinker with exceptional storytelling capabilities, excellent stakeholder management skills, and a strong understanding of modern marketing technologies, including AI-powered content tools.

Qualifications

• Master's degree in English, Literature, Business Administration, Communications, Mass Media, Journalism, Marketing, or related discipline.
• Relevant certifications in Digital Marketing, Brand Management, AI for Marketing, Content Marketing, or Project Management are a plus.
• 1011+ years of progressive experience in Marketing & Communications, Corporate Communications, Brand Marketing, Content Strategy, or Integrated Marketing.

Responsibilities

• Develop and execute enterprise-wide content strategies aligned with business objectives and target audience needs.
• Create compelling thought leadership, articles, blogs, reports, executive messaging, website content, videos, presentations, and other marketing collateral.
• Conduct market research, industry analysis, and competitor benchmarking to identify emerging content opportunities.
• Collaborate with business leaders, subject matter experts, and external partners to create insightful, accurate, and engaging content.
• Develop strategic internal and external communication plans.
• Draft executive communications, press releases, media statements, leadership announcements, and corporate messaging.
• Maintain consistency in brand voice, messaging, and communication standards across all channels.
• Develop crisis communication plans and support reputation management initiatives.
• Monitor communication effectiveness and recommend improvements using performance metrics.
• Lead social media strategy to strengthen brand visibility and engagement.
• Develop innovative campaigns that improve audience engagement, community growth, and thought leadership.
• Monitor digital trends and platform analytics to optimise campaign performance.
• Identify opportunities to amplify the brand across digital platforms.
• Design and implement content architecture frameworks across digital platforms.
• Collaborate with UX/UI and web development teams to enhance website navigation and customer experience.
• Conduct usability assessments and continuously improve information hierarchy and content accessibility.
• Lead planning and execution of integrated marketing campaigns including branding initiatives, service launches, events, webinars, and thought leadership programs.
• Track campaign KPIs including reach, engagement, conversions, and ROI, and optimise campaigns accordingly.
• Lead content audits to identify optimisation opportunities.
• Review and edit content for grammar, clarity, tone, consistency, and adherence to brand guidelines.
• Mentor content creators and provide editorial direction to improve overall content quality.
• Implement SEO best practices to improve search visibility and website performance.
• Leverage AI-powered platforms to improve content creation, audience personalisation, analytics, and campaign effectiveness.
• Evaluate emerging technologies including Generative AI, Natural Language Generation (NLG), and content automation tools.

Skills

Storytelling

Stakeholder management

Content strategy

Digital marketing

SEO

AI content tools

Education

Master's degree (English, Communications, MBA, or related)

Tools

CMS platforms

SEO

Marketing analytics

Social media management

AI-enabled content tools

Job description

About Marketing & Communications

The Marketing & Communications team is responsible for strengthening BDO India's brand, reputation, and market presence. Working in alignment with BDO Global brand guidelines, the team partners with business leaders to conceptualise and execute strategic marketing initiatives, thought leadership campaigns, digital marketing, public relations, events, internal communications, and employer branding initiatives.

The team serves as the custodian of the BDO brand and plays a critical role in driving business visibility, stakeholder engagement, and market differentiation.

Role Overview

We are seeking an experienced marketing and communications leader to drive BDO India's content strategy, corporate communications, brand positioning, digital engagement, and integrated marketing campaigns.

The ideal candidate is a strategic thinker with exceptional storytelling capabilities, excellent stakeholder management skills, and a strong understanding of modern marketing technologies, including AI-powered content tools. The role requires leading multiple high-impact initiatives while ensuring brand consistency, business alignment, and measurable marketing outcomes.

Key Responsibilities

Content Strategy & Development

• Develop and execute enterprise-wide content strategies aligned with business objectives and target audience needs.
• Create compelling thought leadership, articles, blogs, reports, executive messaging, website content, videos, presentations, and other marketing collateral.
• Conduct market research, industry analysis, and competitor benchmarking to identify emerging content opportunities.
• Collaborate with business leaders, subject matter experts, and external partners to create insightful, accurate, and engaging content.

Corporate Communications

• Develop strategic internal and external communication plans.
• Draft executive communications, press releases, media statements, leadership announcements, and corporate messaging.
• Maintain consistency in brand voice, messaging, and communication standards across all channels.
• Develop crisis communication plans and support reputation management initiatives.
• Monitor communication effectiveness and recommend improvements using performance metrics.

Social Media & Digital Marketing

• Lead BDO India's social media strategy to strengthen brand visibility and engagement.
• Develop innovative campaigns that improve audience engagement, community growth, and thought leadership.
• Monitor digital trends and platform analytics to optimise campaign performance.
• Identify opportunities to amplify BDO's brand across digital platforms.

Content Architecture & User Experience

• Design and implement content architecture frameworks across digital platforms.
• Collaborate with UX/UI and web development teams to enhance website navigation and customer experience.
• Conduct usability assessments and continuously improve information hierarchy and content accessibility.

Integrated Marketing Campaigns

• Lead the planning and execution of integrated marketing campaigns including branding initiatives, service launches, events, webinars, and thought leadership programs.
• Work closely with internal stakeholders and external agencies to ensure seamless execution.
• Track campaign KPIs including reach, engagement, conversions, and ROI, and optimise campaigns accordingly.

Editorial Excellence

• Lead content audits to identify optimisation opportunities.
• Review and edit content for grammar, clarity, tone, consistency, and adherence to brand guidelines.
• Mentor content creators and provide editorial direction to improve overall content quality.
• Implement SEO best practices to improve search visibility and website performance.

AI-Driven Content Innovation

• Leverage AI-powered platforms to improve content creation, audience personalisation, analytics, and campaign effectiveness.
• Evaluate emerging technologies including Generative AI, Natural Language Generation (NLG), and content automation tools to enhance productivity and creativity.

Project & Stakeholder Management

• Lead cross-functional marketing initiatives from planning through execution.
• Develop project plans, content calendars, campaign timelines, and stakeholder engagement strategies.
• Manage multiple high-priority initiatives while ensuring timely delivery and quality outcomes.
• Build strong relationships with leadership teams, business stakeholders, and external partners.

Qualifications & Experience

• Master's degree in English, Literature, Business Administration (MBA), Communications, Mass Media, Journalism, Marketing, or a related discipline.
• Relevant certifications in Digital Marketing, Brand Management, AI for Marketing, Content Marketing, or Project Management will be an added advantage.
• 1011+ years of progressive experience in Marketing & Communications, Corporate Communications, Brand Marketing, Content Strategy, or Integrated Marketing.
• Demonstrated experience in developing and executing enterprise-level content strategies and integrated marketing campaigns.
• Strong experience managing executive communications, thought leadership, digital marketing, and brand positioning.
• Proven ability to partner with senior leadership and cross-functional teams.
• Hands-on experience with CMS platforms, SEO, marketing analytics, social media management, and AI-enabled content development tools.
• Prior experience within professional services, consulting, financial services, technology, or other B2B organisations will be preferred.
• Experience managing multiple projects simultaneously in fast-paced environments with strong attention to detail.