Corporate Communication - Associate Business Manager

Puretech Digital - A Genesis Company; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Puretech Digital - A Genesis Company in Mumbai is seeking an experienced Corporate Communication - Associate Business Manager to lead brand content across social and internal channels.

You will craft calendars, write compelling briefs, coordinate with leadership and design teams, and help position the agency as a 360° digital partner through thoughtful storytelling.

Qualifications

• Proven ability to craft clear, concise copy for multiple platforms.
• Experience planning monthly content calendars and post formats.
• Ability to coordinate with leadership, design, and content teams.
• Baseline understanding of brand voice and messaging across channels.

Responsibilities

• Own social media strategy & calendar for Instagram and LinkedIn.
• Plan monthly content calendars with post ideas, captions, references, and timelines.
• Develop content ideas, hooks, captions, carousel structures, reel concepts, and post narratives.
• Coordinate Internal Communications initiatives and engagement programs.
• Track awards, case studies, and thought leadership content and coordinate submissions.

Skills

Strong written communication

Social media planning

Stakeholder management

Structure ideas clearly

Job description

Role: Corporate Communication - Associate Business Manager

Designation: Associate Business Manager

Location: Mumbai

Experience: 4-6 years

Reporting To: Vice President

Role Objective

The Brand Manager will be responsible for building and managing Puretech Digital’s brand presence across external and internal platforms. The role requires someone who can think strategically, plan content, write / structure communication, coordinate with multiple stakeholders, and ensure timely execution of brand marketing initiatives.

This is not just an execution role. The candidate is expected to bring content thinking, ownership, initiative, and brand understanding to the table.

Key Responsibilities

• Social Media Strategy & Calendar Ownership

Own the content calendar for Puretech Digital’s Instagram and LinkedIn handles across:

• Agency updates
• Service-led content
• Thought leadership
• Trend reports
• Work showcase/case studies
• Culture content
• Leadership content
• Employee Value Proposition
• Hiring / Employer Branding communication
• Events, awards, and milestones

The candidate should be able to plan monthly calendars with post ideas, formats, captions, references, and execution timelines.

Develop content ideas, hooks, captions, carousel structures, reel concepts, and post narratives.

The candidate should be able to write strong first drafts and structure content in a way that requires refinement, not complete reworking.

Internal Communication

Plan And Execute Internal Communication Initiatives Such As

• Digitalogy
• Spill the Beans
• Growth Talks
• Office screen communication
• Culture-led posts
• Employee engagement communication
• Internal announcements and milestones

The candidate will be expected to coordinate with PnC, leadership, internal teams, and design teams to ensure timely execution.

Awards & Industry Recognition

Track relevant industry awards, evaluate nomination opportunities, and share recommendations covering:

• Award relevance
• Entry fees
• Deadlines
• Eligible campaigns
• Suggested categories
• Required inputs
• Submission timelines

The candidate will also be responsible for coordinating entries, case study inputs, and submission requirements with internal teams.

Creative Briefing & Quality Control

Prepare clear briefs for design and video teams and review outputs before final approval.

The Candidate Should Check For

• Copy errors
• Brand tone
• Visual hygiene
• Format correctness
• Platform suitability
• Alignment with brief
• Basic design / content consistency
• Stakeholder Coordination

Work closely with leadership, service heads, design, copy, video, social media, PnC, and business teams to collect inputs and close brand marketing deliverables.

The candidate must be able to manage follow-ups, track dependencies, and proactively flag delays or blockers.

Thought Leadership & Agency Positioning

Support content that strengthens Puretech Digital’s position as a 360° digital agency across services such as:

• Social media
• Influencer marketing
• Performance marketing
• SEO / GEO
• ORM
• Branded content
• Creative solutions
• AI-led marketing
• Digital transformation
• Reporting & Learnings

Track monthly performance across Puretech Digital’s social channels and share simple but useful learnings.

Reports Should Include

• Best-performing posts
• Weak-performing posts
• Content learnings
• Format learnings
• Recommendations for the next month

Required Skills

• Strong written communication
• Social media and content planning experience
• Ability to structure ideas clearly
• Good understanding of LinkedIn and Instagram content
• Stakeholder management
• Ownership and follow-through
• Basic understanding of agency services
• Ability to manage timelines and multiple projects
• Eye for detail
• Comfort with feedback and quick iterations

Preferred Background

• Digital agency / creative agency / integrated marketing agency experience
• Experience managing brand social media pages
• Experience in internal communication or employer branding
• Exposure to awards, case studies, newsletters, or thought leadership content
• Ability to work with leadership teams and cross-functional stakeholders