Associate Business Manager

The Happy Company; Chennai District; On-site; INR 612,000 - 828,000; Full time

Job summary

The Happy Company in Chennai is seeking an Associate, Business [B2B/Enterprise Sales] to own the full sales funnel for a micro-territory. You will prospect locally, run activations, convert leads, and nurture repeat usage with strict CRM hygiene and daily reporting.

The role targets MBAs who are numerate, field-ready, and comfortable with sales. An electric two-wheeler is provided, with clear goals and performance-based growth in a high-trust environment.

Qualifications

• 5+ years of field sales experience in B2B/enterprise sectors.
• Bachelor's degree in any discipline preferred.
• Excellent communication and negotiation skills.
• Proficiency with CRM systems and disciplined reporting.

Responsibilities

• Identify and pursue new B2B and institutional business opportunities.
• Generate qualified leads through market research, cold calls, and outreach.
• Maintain lead pipeline and drive conversions with regular follow-ups.
• Manage client acquisition, relationships, and negotiations to close deals.
• Build and nurture enterprise client relationships and ensure client satisfaction.
• Forecast territory pipeline and achieve monthly closures and targets.
• Coordinate site readiness, activation, and deployment with internal teams.
• Govern quarterly business reviews and reduce churn through proactive support.

Skills

Field sales

B2B sales

CRM proficiency

Negotiation

Account management

Data analysis

MS Office

Google Workspace

Education

Bachelor's degree

Tools

Retail ERP systems

Job description

Vertical: Business

Industry: Consumer Services

Location: Chennai, TN

Title: Associate, Business [B2B/Enterprise Sales]

CTC: 7.2 LPA

Company Overview:

The company serves delicious, affordable, and sustainable foods and beverages. We leverage product and customer insights to combine an intelligent, world-class supply chain with a fast, friendly experience for both partners and consumers. Our mission is to become the worlds most trusted food and beverage brand.

We evaluate not only skills and experience but also cultural alignment, problem-solving ability, and readiness to thrive in a high-performance environment.

Compensation and growth are directly tied to performance and integrity. Benchmarks competitively, ensuring those who meet our standards are recognised not just with titles but with meaningful rewards. We do not shy away from paying top-of-market for high-quality talent, and we do not negotiate. Our offers are transparent and carefully structured. Compensation discussions occur during the final stage of the interview process.

For the Veterans[only]: You have already done the hardest work: you chose service, discipline, and integrity when it mattered most. We value where you come from and what you stand for. We are building at a national scale, and we want people with strong value systems to build with us. You may not know the business side yet that is our job. Your mission mindset is the unfair advantage. If you are willing to learn, we will train you on the tools, the numbers, and the playbook. The expectation set is simple: learn fast, take feedback in stride, and never repeat the same mistake. We celebrate ownership, punctuality, and quiet professionalism. We reward outcomes. If you are looking to trade the parade ground for the growth ground with clear goals, high trust, and zero politics, this is your unit. Come help us shape a world-class Bharat business, one disciplined execution at a time. Join us.

Build people. Build outcomes.

Position Overview

This is a hands-on, field-first sales role where you will own the entire sales funnel for your micro-territory. You will prospect locally, run neighbourhood activations, convert leads to paying customers, and nurture repeat usage, while maintaining disciplined CRM hygiene and daily reporting. The operating rhythm is simple: clear OKRs, daily targets, and SOP-driven execution. You will be coached by experienced leaders and former Armed Forces veterans, with progression based solely on performance. Ideal for MBAs who are numerate, field-ready, and comfortable with sales. An Electric two-wheeler will be provided by the company.

Key Responsibilities

• Business Development:
  • Identify and pursue new B2B and institutional business opportunities.
  • Generate qualified leads through market research, cold calls, and targeted outreach.
  • Maintain a healthy lead pipeline and follow up regularly to drive conversions.
  • Client Acquisition & Relationship Management.
  • Conduct structured client meetings and negotiations to close business deals.
  • Build and nurture long-term relationships with enterprise clients.
  • Address client requirements, queries, and service needs with professionalism.
  • Ensure timely handover and coordination with internal teams for execution.
• Revenue Management:
  • Build and manage territory pipeline across SMB to enterprise, maintain accurate forecasting.
  • Run structured discovery [footfall, shift patterns, cups/day], craft ROI narratives, and convert pilots to long-term agreements.
  • Achieve monthly closures and consumption targets with disciplined receivables.
• Deployment & Activation:
  • Coordinate site-readiness [power, space, access], logistics, and installation timelines.
  • Orchestrate day-1 activation: signage, first-use training, and sampling to accelerate adoption.
  • Ensure uptime and replenishment workflows with Operations, eliminate launch friction.
• Account Management & Retention:
  • Govern QBRs with Admin/Facilities/Procurement, track usage curves, and reduce churn risk.
  • Identify upsell and multi-site expansion opportunities; land-and-expand across portfolios.
  • Resolve issues quickly via clear SLAs, keep stakeholders informed no surprises.
• Market Intelligence & Playbooks:
  • Capture competitive pricing, tender patterns, and customer feedback.
  • Feed product insights to improve menu mix, batch delivery cadence, and dispenser UX.
• Governance: CRM, Reporting & Compliance:
  • Log every interaction; maintain stage hygiene and narrative notes.
  • Publish daily/weekly MIS on pipeline, wins, pilots, and consumption ramps.
  • Adhere to SOPs, safety norms, and ethical selling standards.

Education

Bachelors degree in any discipline [Business, Marketing, or related field preferred].

Experience

Candidates with at least 5 years of field sales experience are welcome to apply.

Skills

• Good communication is non-negotiable. Every sales conversation represents the brand: clarity, tone, and intent matter. You must engage customers confidently, articulate value without exaggeration, and document conversations accurately. The ability to listen, interpret feedback, and convert interactions into outcomes will define your success here.
• Excellent commercial acumen and a customer-first mindset to drive revenue and retention.
• Strong analytical, problem-solving, and decision-making skills, with the ability to translate data into actionable insights.
• Proficiency in MS Office, Google Workspace, and retail ERP systems for reporting and operational management.
• Ability to prioritise, multitask, and execute under pressure, ensuring smooth outlet operations.