Associate Business Manager

Puretech Digital; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Puretech Digital - A Genesis Company in Mumbai invites an Associate Business Manager – SEO to independently manage the organic growth charter for a leading BFSI brand. This role balances strategic planning with hands-on execution, emphasizing accuracy, regulatory compliance, and trust-driven content.

You will own SEO end-to-end—from strategy and on-page execution to technical health and stakeholder reporting—crafting roadmaps, coordinating with content, paid media, and tech teams, and ensuring

Qualifications

• 2–3 years of hands-on SEO experience, ideally with BFSI/fintech exposure.
• Proven experience optimizing product/service landing pages with measurable outcomes.
• Strong understanding of search intent mapping and funnel-based SEO.
• Working knowledge of schema implementation.
• Proficiency in GA4 and Google Search Console, Ahrefs/SEMrush.

Responsibilities

• Build and execute SEO roadmaps aligned to leads, conversions, and revenue for BFSI products.
• Conduct competitor benchmarking within BFSI landscape.
• Develop keyword strategies across product/service pages, comparison pages, calculators, and informational-to-transactional funnels.
• Map keywords by search intent and build content cluster/pillar page frameworks.
• Align SEO initiatives with performance marketing and conversion goals.
• Perform technical SEO audits and coordinate with devs on fixes.
• Track organic traffic, rankings, and provide monthly reports.
• Present SEO strategy to BFSI stakeholders.

Skills

Hands-on SEO

BFSI/fintech exposure

Landing page optimization

Search intent mapping

Schema implementation

GA4 & GSC

Analytical skills

Client-facing communication

Tools

Screaming Frog

Ahrefs/SEMrush

Google Search Console

Job description

Banglore, Chennai, Indore, Jaipur, Kolkata + 2 locations

Full-Time

Job Title: Associate Business Manager – SEO

Experience: 2 - 3 Years

Company: Puretech Digital - A Genesis Company

Role Overview

We are looking for a sharp, execution-driven Associate Business Manager – SEO to independently manage the organic growth charter for a leading BFSI brand. This is a dedicated brand role requiring someone who can balance strategic planning with hands‑on execution, in a category where accuracy, compliance sensitivity, and trust‑driven content are non‑negotiable.

You’ll own SEO performance end-to-end — from strategy and on‑page execution to technical health and stakeholder reporting for a high‑intent, high‑stakes financial services brand.

Key Responsibilities

• Build and execute SEO roadmaps aligned to business KPIs — leads, conversions, and revenue for BFSI product lines
• Conduct competitor benchmarking within the BFSI landscape
• Develop keyword strategies across product/service pages, comparison pages, calculators, and informational‑to‑transactional funnels
• Map keywords by search intent and build content cluster/pillar page frameworks
• Align SEO initiatives with performance marketing and conversion goals

On-Page SEO Execution

• Create detailed keyword lists and SEO briefs suited to financial content
• Optimize meta titles, descriptions, header hierarchy, URL structures, internal linking, breadcrumbs, and canonical tags
• Ensure all content meets E-E-A-T standards, regulatory accuracy, and clear intent fulfilment — critical for a BFSI brand
• Run content audits and gap analysis; collaborate with UX on landing page performance

Technical SEO

• Conduct technical audits covering crawlability, indexation, sitemaps, robots.txt, Core Web Vitals, mobile‑first indexing, and redirects
• Provide source‑code level recommendations and partner with dev teams on implementation
• Resolve crawl errors, index bloat, duplicate content, and page speed issues
• Work with GSC, GA4, Screaming Frog, Ahrefs/SEMrush

Off-Page SEO & Authority Building

• Build high‑quality, contextual backlink strategies suited to a regulated industry
• Plan outreach and content syndication; monitor backlink health and anchor text distribution
• Maintain strict white‑hat SEO practices

Analytics & Reporting

• Track organic traffic, keyword rankings, conversions, bounce rates, and funnel drop‑offs
• Prepare structured monthly reports translating SEO performance into business impact
• Use GA4 and GSC insights to guide strategy

Stakeholder Management

• Present SEO strategy and performance directly to the BFSI brand stakeholders
• Collaborate cross‑functionally with content, paid media, and tech teams
• Maintain strong documentation and reporting hygiene

Must‑Have Skills

• 2–3 years of hands‑on SEO experience, ideally with exposure to BFSI, fintech, or other high‑intent/regulated categories
• Proven experience optimizing product/service landing pages with measurable outcomes
• Strong understanding of search intent mapping and funnel‑based SEO
• Working knowledge of schema implementation
• Proficiency in GA4, Google Search Console, Ahrefs/SEMrush
• Strong analytical skills and excellent client‑facing communication

Good to Have

• Experience on large‑scale or dynamic websites
• Exposure to SEO integrated with Paid Media
• Understanding of CRO principles
• Experience mentoring junior team members

What We're Looking For

• A strategic thinker with strong execution ownership
• Comfortable managing a single, high‑stakes dedicated brand account
• Detail‑oriented, with the judgment needed for a compliance‑sensitive category
• Willing to work onsite in Mumbai (Kurla)