Search Engine Optimization Manager

Pepper; Mumbai; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

Pepper is searching for an Organic Growth Manager in Mumbai to lead end-to-end organic growth efforts across platforms, focusing on SEO, content strategy, and analytics for BFSI products. The role requires 7-10 years of experience in SEO and a strong understanding of the BFSI domain. Responsibilities include building growth strategies, optimizing content, and collaborating with cross-functional teams. A track record of driving organic traffic and familiarity with SEO tools is mandatory for this position.

Qualifications

• 7-10 years of experience in SEO / Organic Growth / Content Strategy.
• Strong understanding of search algorithms and ranking factors.
• Experience in BFSI domain (Banking, Insurance, Investments) required.
• Ability to simplify complex financial topics into engaging content.

Responsibilities

• Build and execute SEO-led growth strategies.
• Track and improve key metrics: traffic, rankings, conversions.
• Translate complex financial products into user-first content.
• Collaborate with cross-functional teams on growth initiatives.

Skills

SEO

Content Strategy

Analytical Mindset

Project Management

Stakeholder Management

Tools

Google Analytics

Search Console

Ahrefs

SEMrush

Job description

As an Organic Growth Manager, you will own end-to-end organic growth across platforms—bringing together SEO, content strategy, and analytics to drive qualified traffic, engagement, and conversions for BFSI products.

This role requires a mix of strategic thinking, hands-on execution, and stakeholder management.

Key Responsibilities

Own Organic Growth Strategy

• Build and execute SEO-led growth strategies across web and content ecosystems
• Identify high-impact opportunities across search, content, and discover platforms
• Lead keyword research, search intent mapping, and content planning
• Optimize existing content and create scalable content frameworks
• Drive on-page, off-page, and technical SEO initiatives

Performance & Analytics

• Track and improve key metrics: traffic, rankings, CTR, conversions
• Use tools like Google Analytics, Search Console, Ahrefs, SEMrush
• Build dashboards and present actionable insights

BFSI-Focused Content Strategy

• Translate complex financial products into user-first content
• Work across products like insurance, loans, credit cards, investments, savings

Cross-Functional Collaboration

• Work with product, design, tech, and marketing teams to drive growth initiatives
• Align SEO with broader business and campaign goals
• Run A/B tests on content formats, landing pages, and CTAs

What We’re Looking For

• 7-10 years of experience in SEO / Organic Growth / Content Strategy
• Strong understanding of search algorithms, ranking factors, and content optimization
• Experience in BFSI domain (Banking, Insurance, Investments, Fintech) Mandatory
• Proven track record of driving organic traffic and business outcomes
• Analytical mindset with hands-on experience in SEO tools
• Understanding of GEO (Generative Engine Optimization) / AI-driven search trends
• Ability to simplify complex financial topics into engaging content
• Strong project management and stakeholder handling skills
• Understand the business and funnel to work on reports with MIS & Analytics teams and presentations for management

Good to Have

• Experience with programmatic SEO / scalable content systems
• Familiarity with CRO and UX best practices
• Experience working with agencies or managing multiple brands