Associate - Business Development ( B2B Lead Generation)

Coverfox Insurance; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Coverfox Insurance is seeking an Associate - Business Development (B2B Lead Generation) to drive expansion by identifying partner opportunities and engaging decision-makers. The role involves initiating conversations, pitching Coverfox's value proposition, and coordinating meetings with senior management.

The ideal candidate has 1–3 years in B2B lead generation, strong communication skills in English and Hindi, and comfort with LinkedIn outreach. Onsite role in Gurgaon, Haryana.

Qualifications

• 1-3 years of experience in B2B lead generation, cold calling, and market research.
• Graduate or postgraduate in Management, Business, Marketing, or related fields.
• Strong written and verbal communication in English and Hindi preferred.

Responsibilities

• Identify and research potential partner organizations related to Coverfox Insurance.
• Engage with decision-makers on LinkedIn.
• Initiate conversations and pitch Coverfox's value proposition.

Skills

B2B Lead Generation

Cold Calling

Market Research

Education

Graduate / Postgraduate in Management, Business, Marketing

Tools

LinkedIn

Job description

Associate - Business Development (B2B Lead Generation)

This is your chance to build a career in business development and partnerships while driving expansion of insurance access. If you're a confident, articulate junior B2B lead generation specialist ready to engage decision-makers, initiate conversations, and arrange meetings, we want to hear from you.

Responsibilities

• Identify and research potential partner organizations relevant to CoverSaathi.
• Engage with decision-makers (Founders, CXOs, Business Heads, HR Heads, etc.) on LinkedIn.
• Initiate professional conversations and pitch CoverSaathi's value proposition.
• Follow up regularly to nurture leads and build relationships.
• Schedule meetings between potential partners and the senior management team.
• Maintain and update lead and interaction data in CRM / tracking sheets.
• Coordinate with internal teams to ensure smooth handover of qualified leads.

Requirements

• 1-3 years of experience in B2B Lead Generation, cold calling, and market research.
• Graduate / Postgraduate in Management, Business, Marketing, or related fields.
• Strong written and verbal communication skills (English & Hindi preferred).
• Comfortable using LinkedIn for professional outreach and networking.
• Confident, persuasive, and relationship-oriented personality.
• Onsite role in Gurgaon.

Nice to Haves

• Basic understanding of B2B, B2B2C sales, partnerships, or business development.

What We Offer

• A full-time position with a focus on expanding insurance access.
• Opportunity to work closely with organizations to distribute affordable and impactful insurance products.
• A key role in partner acquisition.
• Career growth in business development and partnerships.