Associate - Biddable

Performics India; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Performics India is seeking a data-driven App Marketing Associate with 1.5–3 years of experience in mobile app marketing. You will manage app acquisition campaigns, work with AppsFlyer and Firebase Analytics, and collaborate with cross-functional teams to drive installs, engagement, and retention.

The role involves optimizing campaigns across Google Ads, Meta Ads, Apple Search Ads, and other networks, analyzing attribution, tracking funnels, and delivering actionable insights.

Qualifications

• 1.5–3 years of experience in App Marketing or Mobile Growth.
• Hands-on AppsFlyer experience and other MMPs.
• Proficiency in Firebase Analytics and event tracking.
• Experience managing paid campaigns across Google/Meta/Apple Search Ads.
• Strong analytical and stakeholder management skills.
• Bachelor's degree in Marketing or related field.

Responsibilities

• Plan, execute and optimize mobile app marketing campaigns across channels.
• Manage app attribution using AppsFlyer and ensure accurate tracking.
• Utilize Firebase Analytics to monitor funnels, retention and engagement.
• Track CPI, CPA, ROAS, LTV, retention, and conversions.
• Coordinate with product/design/engineering for SDKs and events.
• Perform A/B testing for creatives, audiences and strategies.
• Prepare performance reports and provide actionable insights.
• Monitor ASO to improve organic installs.

Skills

App Marketing

Performance Marketing

Mobile Growth

Campaign Optimization

Analytical Skills

Education

Bachelor's degree in Marketing or related field

Tools

AppsFlyer

Firebase Analytics

Job description

We are looking for a data-driven App Marketing Associate with 1.5–3 years of experience in mobile app marketing. The ideal candidate should have hands‑on experience managing app acquisition campaigns, mobile measurement platforms (MMPs) such as AppsFlyer, and analytics tools like Firebase. This role requires strong analytical skills, campaign optimization expertise, and the ability to collaborate with cross‑functional teams to drive app installs, engagement, and user retention.

Key Responsibilities

• Plan, execute, and optimize mobile app marketing campaigns across channels such as Google Ads, Meta Ads, Apple Search Ads, OEMs, and affiliate networks.
• Manage and analyze app attribution using AppsFlyer and ensure accurate campaign tracking.
• Utilize Firebase Analytics to monitor user behavior, conversion funnels, retention, and engagement metrics.
• Track and optimize key performance metrics including CPI, CPA, ROAS, LTV, retention, and conversion rates.
• Coordinate with product, design, and engineering teams for SDK implementations, event tracking, and campaign launches.
• Perform A/B testing for creatives, audiences, and campaign strategies to improve performance.
• Prepare campaign performance reports and provide actionable insights to stakeholders.
• Monitor app store performance and work with ASO teams to improve app visibility and organic installs.
• Stay updated with industry trends, attribution methodologies, privacy changes (SKAN, Android Privacy Sandbox), and best practices in app marketing.

Required Skills & Qualifications

• 1.5–3 years of experience in App Marketing, Performance Marketing, or Mobile Growth.
• Strong hands‑on experience with AppsFlyer (or other MMPs such as Adjust, Branch, or Singular).
• Proficiency in Firebase Analytics, including event tracking and funnel analysis.
• Experience managing paid user acquisition campaigns across Google Ads, Meta Ads, Apple Search Ads, or DSPs.
• Good understanding of attribution models, deep linking, deferred deep linking, and conversion tracking.
• Strong analytical skills with proficiency in Excel/Google Sheets; knowledge of SQL or BI tools is a plus.
• Familiarity with App Store Optimization (ASO) concepts is preferred.
• Excellent communication and stakeholder management skills.
• Bachelor's degree in Marketing, Business, Engineering, or a related field.