Assistant Sales Manager- PSD Channel

EDGE Executive Search; Lucknow; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

EDGE Executive Search is seeking an experienced Channel Sales professional to drive growth for a technology hardware and office automation leader in Lucknow. The role focuses on expanding distributor and retailer networks, achieving sales targets, and implementing channel development strategies for printers and imaging products.

You will develop territory plans, manage partners, collaborate with regional marketing, and provide market intelligence reports.

Qualifications

• Graduate degree in any discipline.
• 8-10 years of channel sales experience.
• Experience in IT peripherals, printers, or office automation.
• Excellent communication, negotiation, and relationship-management skills.
• Strong customer orientation and business acumen.
• Channel sales experience in Lucknow.

Responsibilities

• Develop territory sales plans and channel expansion strategies.
• Appoint, manage, and strengthen distributor and retail partner networks.
• Drive achievement of sales targets through channel partners.
• Conduct regular market visits to assess business opportunities, customer feedback, and competitive activities.
• Collaborate with regional marketing teams to execute promotions, partner programs, and demand-generation initiatives.
• Resolve channel-related issues involving pricing, logistics, marketing support, and partner claims.
• Support partner capability-building through product and sales training initiatives.
• Implement BTL and lead-generation activities to improve market penetration.
• Monitor business performance and provide periodic sales and market intelligence reports.

Skills

Channel sales

Lucknow exposure

IT peripherals

Sales negotiations

Distributor management

Education

Bachelor's degree

Job description

The Job

A leading organization in the technology hardware and office automation sector is seeking an experienced Channel Sales professional to drive business growth across an assigned territory. The role is responsible for expanding market presence, strengthening distributor and retailer networks, driving sales performance, and executing channel development strategies for printer and imaging products.

Your Responsibilities

• Develop territory sales plans and channel expansion strategies.
• Appoint, manage, and strengthen distributor and retail partner networks.
• Drive achievement of sales targets through channel partners.
• Conduct regular market visits to assess business opportunities, customer feedback, and competitive activities.
• Collaborate with regional marketing teams to execute promotions, partner programs, and demand-generation initiatives.
• Resolve channel-related issues involving pricing, logistics, marketing support, and partner claims.
• Support partner capability-building through product and sales training initiatives.
• Implement BTL and lead-generation activities to improve market penetration.
• Monitor business performance and provide periodic sales and market intelligence reports.

Your Profile

Required

• Graduate degree in any discipline.
• 8-10 years of channel sales experience.
• Strong experience in IT peripherals, printers, office automation, or related hardware industries.
• Excellent communication, negotiation, and relationship-management skills.
• Strong customer orientation and business acumen.
• Required: Channel sales experience in Lucknow