Assistant Sales Manager

Innovative Lighting Designs; New Delhi; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

ILDL in New Delhi seeks a seasoned Regional Sales Manager to lead and grow its architectural and decorative lighting business across Delhi. This role drives specification-led projects with architects, designers, developers and builders, owning the full commercial cycle from discovery to collections.

The incumbent will recruit and guide the Delhi sales team, build a strong pipeline, and ensure alignment with strategic accounts and high-value opportunities.

Qualifications

• Experience in B2B project sales and specification-led selling.
• Proven ability to build and lead a Delhi-based sales team.
• Strong relationships with architects, designers, developers and contractors.
• Willingness to travel within the market.

Responsibilities

• Develop and execute Delhi sales strategy for architectural and decorative lighting.
• Build pipeline across hospitality, premium residential, commercial projects.
• Engage architects, interior designers, and contractors to drive specs.
• Lead product presentations, negotiations, and project closures.
• Manage end-to-end sales cycle from discovery to collection support.
• Coach and grow the Delhi sales team and maintain CRM records.

Skills

Architectural Lighting

Project Sales

Specification Sales

Team Management

B2B Sales

Business Development

Key Account Management

Architect Relationship Management

Builder and Developer Sales

PMC Relationship Management

Sales Forecasting

Commercial Negotiation

Revenue Growth

CRM and Pipeline Management

Education

Any graduate may apply

Electrical Engineering/Electronics/Architecture/Interior Design degree

MBA in Sales or Marketing advantageous

Tools

CRM Software

Job description

Job Title: Key Accounts Manager

Location: Okhla Phase - 1, New Delhi
Department: Enterprise and B2B Sales
Employment Type: Full-time, on-site

Job Summary

ILDL is seeking an experienced Regional Sales Manager to lead and develop its sales operations in Delhi.

The incumbent will be responsible for building the sales team, developing strategic accounts and generating specification-led project business across architectural and decorative lighting.

The role requires strong relationships with architects, interior designers, lighting designers, developers, hospitality groups, PMCs, contractors, consultants and other key project decision-makers. The Regional Sales Manager will own the regional sales target and oversee the complete commercial cycle from account development and project discovery to specification, quotation, negotiation, order closure and collection support.

Key Responsibilities

• Develop and execute the sales strategy for ILDLs architectural and decorative lighting portfolios in Delhi.
• Build a strong pipeline across hospitality, premium residential, commercial, developer and other high-value projects.
• Identify and develop new relationships with architects, interior designers, lighting designers, developers, PMCs, contractors, consultants and procurement decision-makers.
• Establish ILDLs involvement at an early stage of the project, before the final specification or BOQ is issued.
• Understand project requirements, design intent, application needs, budget direction, stakeholder structure and the complete decision-making process.
• Coordinate with ILDLs technical, product and design teams to establish the appropriate product direction and lighting solution.
• Develop business for Litolux, DuraGreen, ILDLs represented international architectural-lighting brands and its decorative-lighting portfolio.
• Ensure that every opportunity follows one coherent and commercially appropriate product route. Avoid uncontrolled product alternatives or price-led substitutions.
• Lead product presentations, specification discussions, mock-ups, commercial negotiations and project-closure activities.
• Manage the complete sales cycle from account identification and project discovery through specification, quotation, negotiation, order confirmation and collection support.
• Recruit, guide and develop the Delhi sales team, including project-sales, architect-relationship, key-account coordination and sales-development positions.
• Allocate accounts and projects clearly, ensuring that every opportunity has one primary owner, one backup owner and a dated next action.
• Conduct structured weekly pipeline and performance reviews with the sales team.
• Maintain accurate CRM records, qualified pipeline information, realistic closing dates and evidence-based sales forecasts.
• Monitor orders, contribution margins, discounts, quotation ageing, collections, conversion rates and salesperson productivity.
• Coordinate effectively with technical, quotation, order-execution, procurement, finance and after-sales teams.
• Ensure that client commitments relating to technical performance, pricing, credit, delivery and installation follow ILDL’s approved authority process.
• Strengthen ILDL’s market visibility through relevant industry events, architect and designer engagement, product presentations and professional networking.
• Consistently achieve agreed monthly, quarterly and annual revenue, contribution-margin and collection targets.

Preferred Candidate Profile

• 4-8years of experience in B2B project sales, specification sales or business development.
• At least five years of experience in project or specification-led sales.
• At least three years of experience managing or leading a sales team.
• Experience in architectural lighting, commercial lighting, electrical products, home automation, premium building materials, sanitaryware, tiles, switches, architectural products or design-led interior solutions.
• Demonstrated success in independently opening new accounts and converting complex, multi-stakeholder projects.
• Strong professional relationships in Delhi with architects, interior designers, lighting designers, developers, builders, PMCs, contractors or hospitality decision-makers.
• Ability to provide measurable evidence of sales targets, achievements, new-business origination, margins, collections and team performance.
• Experience managing long sales cycles involving specification, technical evaluation, value engineering, quotations, negotiations and procurement.
• Strong commercial judgement, including understanding of margins, discounts, payment terms and collection risks.
• Comfortable using CRM systems, pipeline reports, forecasting tools and structured performance reviews.
• Strong leadership, communication, presentation and negotiation capabilities.
• Hands-on and willing to develop accounts personally while building and managing the regional team.
• Willingness to travel within the assigned market and participate in relevant client meetings, site visits and industry events.

Educational Qualifications

• Any graduate may apply.
• A degree or diploma in Electrical Engineering, Electronics, Architecture, Interior Design or a related discipline is preferred.
• An MBA in Sales or Marketing would be an advantage but is not mandatory.

Key Skills

• Architectural Lighting
• Project Sales
• Specification Sales
• Team Management
• B2B Sales
• Business Development
• Key Account Management
• Architect Relationship Management
• Builder and Developer Sales
• PMC Relationship Management
• Sales Forecasting
• Commercial Negotiation
• Revenue Growth
• CRM and Pipeline Management

What Success Looks Like

The successful candidate will establish a disciplined and commercially productive sales operation, create new specification-led opportunities, improve ILDL’s access to key decision-makers and build a reliable pipeline that converts into profitable orders and collections.