Assistant Marketing Manager

Millennium Developers; Kalewadi Phata; On-site; INR 900,000 - 1,700,000; Full time

Job summary

Millennium Developers in Pune seeks an Assistant Manager Marketing to plan and execute campaigns for residential projects. You will manage digital and offline promotions, coordinate with agencies, and strengthen brand visibility while generating quality leads to support sales.

The role requires 4+ years in real estate marketing, strong analytical skills, and proficiency in Google/Meta Ads, SEO, and reporting tools. Collaboration with CRM and sales teams is essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 4+ years of marketing experience, preferably in real estate.
• Strong understanding of real estate marketing, lead-gen, and campaigns.
• Experience managing digital campaigns and vendor/agency relationships.

Responsibilities

• Plan and execute marketing strategies for residential real estate projects.
• Manage digital marketing campaigns across social media and Google Ads.
• Coordinate with Sales/Pre-Sales to meet lead-generation goals.
• Plan launches, exhibitions, events, and promotional campaigns.
• Coordinate with creative and media vendors and printers.
• Oversee marketing collaterals: brochures, banners, presentations.
• Manage social media presence and content calendar.
• Monitor ROI, cost per lead, and campaign performance.
• Conduct market research and competitor analysis to improve strategy.
• Assist budgeting and cost control; track marketing MIS.

Skills

Marketing strategy

Lead generation

Digital marketing

Social media management

Analytics / reporting

Vendor management

Communication skills

Project coordination

MS Excel

PowerPoint

Education

Bachelor's degree in Marketing or related

MBA in Marketing (advantage)

Tools

Google Ads

Meta Ads

SEO

Marketing analytics

Job description

Job Description Assistant Manager Marketing (Real Estate)

Position: Assistant Manager Marketing Department: Marketing Industry: Real Estate / Construction Experience: 4+Years Location: Pune Employment Type: Full-Time

Job Summary

We are looking for a creative, proactive, and result-oriented Assistant Manager Marketing to manage and execute marketing activities for our real estate projects. The candidate will be responsible for planning marketing campaigns, managing digital and offline promotions, coordinating with agencies and vendors, strengthening brand visibility, and generating quality leads to support the sales team.

Key Responsibilities

• Plan and execute marketing strategies for residential real estate projects.
• Manage digital marketing campaigns across social media, Google Ads, and other relevant platforms.
• Coordinate with the Sales and Pre-Sales teams to understand lead-generation requirements and campaign objectives.
• Plan and execute marketing activities for project launches, property exhibitions, events, and promotional campaigns.
• Coordinate with creative agencies, digital marketing agencies, media partners, printers, and other vendors.
• Oversee the development of marketing collaterals, including brochures, flyers, project presentations, hoardings, banners, and advertisements.
• Manage the company's social media presence and ensure regular posting of relevant content.
• Monitor campaign performance, lead quality, cost per lead, and marketing ROI.
• Conduct market research and competitor analysis to identify opportunities and improve marketing strategies.
• Assist in planning and monitoring marketing budgets and ensure cost-effective utilization.
• Coordinate with the CRM and Sales teams to track lead conversion and campaign effectiveness.
• Maintain marketing reports, campaign trackers, lead-generation data, and performance MIS.
• Ensure consistent brand communication across all marketing platforms and materials.
• Support the planning and execution of corporate events, festive campaigns, and customer engagement activities.
• Monitor agency deliverables and ensure timely completion of marketing activities.
• Provide regular updates on campaign performance, budgets, and marketing initiatives to senior management.

Required Qualifications and Skills

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA in Marketing will be an added advantage.
• 4+ years of relevant experience in marketing, preferably in the real estate industry.
• Good understanding of real estate marketing, project promotions, and lead-generation strategies.
• Experience in managing digital marketing campaigns and social media platforms.
• Knowledge of Google Ads, Meta Ads, SEO, and digital marketing analytics.
• Strong vendor, agency, and stakeholder management skills.
• Excellent communication, coordination, and presentation skills.
• Proficiency in MS Excel, PowerPoint, and marketing reporting tools.
• Creative thinking, analytical ability, and attention to detail.
• Ability to manage multiple projects and meet deadlines.

Key Performance Indicators (KPIs)

• Quality and volume of leads generated.
• Cost per lead and marketing campaign ROI.
• Marketing budget adherence.
• Campaign execution within planned timelines.
• Brand visibility and social media engagement.
• Contribution of marketing campaigns to site visits and bookings.
• Vendor and agency performance.
• Timely submission of marketing reports and MIS.

Preferred Candidate Profile

• Experience in residential real estate project marketing.
• Understanding of the Pune real estate market.
• Experience coordinating project launches and property marketing campaigns.
• Ability to work closely with Sales, Pre-Sales, CRM, and senior management.
• A balance of creative thinking, execution skills, and data-driven decision-making.