Digital Marketing Executive

Amco Landmark; Pune District; Presencial; INR 500 000 - 900 000; Tempo integral

Resumo da oferta

Amco Landmark seeks a results-driven Digital Marketing Manager to lead integrated campaigns promoting real estate projects in Pune. You will plan and execute strategies across social media, paid ads, content creation, website updates, and SEO to drive inquiries and bookings.

You'll coordinate with designers, photographers, and agencies, monitor CPL and campaign performance, report to management, and help strengthen online reputation while ensuring brand consistency across platforms.

Responsabilidades

• Digital Marketing Strategy: Plan and execute digital marketing campaigns to promote real estate projects, residential properties, redevelopment projects, and property launches.
• Social Media Management: Manage company social media accounts, including Instagram, Facebook, LinkedIn, and YouTube. Plan and publish regular posts, reels, stories, and project updates.
• Lead Generation: Generate qualified leads for ongoing real estate projects through digital platforms and ensure campaigns support sales targets.
• Paid Advertising: Plan, execute, and monitor paid campaigns on Meta Ads (Facebook and Instagram) and Google Ads to generate property enquiries and site visits.
• Content Creation & Coordination: Coordinate with graphic designers, video editors, photographers, and agencies to develop creative posts, project videos, brochures, banners, and promotional content.
• Website Management: Coordinate website updates, project landing pages, property details, enquiry forms, and SEO activities to improve online visibility.
• Search Engine Optimization (SEO): Implement SEO strategies, keyword research, and local SEO activities to improve search rankings and website traffic.
• Lead Tracking & Reporting: Monitor digital leads, cost per lead (CPL), campaign performance, conversions, and site visit enquiries. Prepare regular performance reports for management.
• Competitor Analysis: Research competitor projects, digital campaigns, pricing promotions, marketing strategies, and market trends in the Pune real estate market.
• Brand Management: Maintain consistent brand identity, communication, and quality across all digital platforms and marketing materials.
• CRM & Sales Coordination: Coordinate with the sales and CRM teams to track lead quality, follow up on campaign performance, and improve lead conversion rates.
• Project Marketing: Develop digital promotional campaigns for project launches, bookings, construction updates, customer testimonials, and redevelopment opportunities.
• Online Reputation Management: Monitor online reviews, comments, messages, and enquiries, ensuring timely responses and professional communication.
• Budget Management: Monitor digital advertising budgets, optimize campaign spending, and maximize return on marketing investment.
• Reporting to Management: Provide regular updates on campaign results, lead generation, social media growth, marketing expenditure, and upcoming campaign plans.

Descrição da oferta de emprego

Roles & Responsibilities

1. Digital Marketing Strategy: Plan and execute digital marketing campaigns to promote real estate projects, residential properties, redevelopment projects, and property launches.
2. Social Media Management: Manage company social media accounts, including Instagram, Facebook, LinkedIn, and YouTube. Plan and publish regular posts, reels, stories, and project updates.
3. Lead Generation: Generate qualified leads for ongoing real estate projects through digital platforms and ensure campaigns support sales targets.
4. Paid Advertising: Plan, execute, and monitor paid campaigns on Meta Ads (Facebook and Instagram) and Google Ads to generate property enquiries and site visits.
5. Content Creation & Coordination: Coordinate with graphic designers, video editors, photographers, and agencies to develop creative posts, project videos, brochures, banners, and promotional content.
6. Website Management: Coordinate website updates, project landing pages, property details, enquiry forms, and SEO activities to improve online visibility.
7. Search Engine Optimization (SEO): Implement SEO strategies, keyword research, and local SEO activities to improve search rankings and website traffic.
8. Lead Tracking & Reporting: Monitor digital leads, cost per lead (CPL), campaign performance, conversions, and site visit enquiries. Prepare regular performance reports for management.
9. Competitor Analysis: Research competitor projects, digital campaigns, pricing promotions, marketing strategies, and market trends in the Pune real estate market.
10. Brand Management: Maintain consistent brand identity, communication, and quality across all digital platforms and marketing materials.
11. CRM & Sales Coordination: Coordinate with the sales and CRM teams to track lead quality, follow up on campaign performance, and improve lead conversion rates.
12. Project Marketing: Develop digital promotional campaigns for project launches, bookings, construction updates, customer testimonials, and redevelopment opportunities.
13. Online Reputation Management: Monitor online reviews, comments, messages, and enquiries, ensuring timely responses and professional communication.
14. Budget Management: Monitor digital advertising budgets, optimize campaign spending, and maximize return on marketing investment.
15. Reporting to Management: Provide regular updates on campaign results, lead generation, social media growth, marketing expenditure, and upcoming campaign plans.