Marketing Head

Keka Inc.

Pune District

On-site

INR 3,000,000 - 5,400,000

Full time

2 days ago

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Job summary

Keka Inc. is seeking an experienced Head of Marketing to lead the marketing function for a leading real estate organization in Pune. You will drive integrated marketing strategies, brand visibility, and lead generation across residential/commercial projects.

The role demands 15–20 years in real estate marketing, strong leadership, and excellence in digital and traditional channels. MBA/PGDM in Marketing preferred; location is Pune, on-site collaboration with senior leadership.

Qualifications

15–20 years of experience in real estate marketing
Strong expertise in brand building, project launches, and digital marketing
Proven ability to lead and develop a marketing team
MBA/PGDM in Marketing or an equivalent qualification
Excellent communication and leadership skills

Responsibilities

Develop and execute the overall marketing strategy
Lead marketing for multiple residential and/or commercial real estate projects
Drive brand strategy, positioning, communication, and visibility across markets
Develop and manage 360 marketing campaigns across digital, print, outdoor, social media, events, PR
Plan and execute project launches, pre-launch campaigns, and sales-focused marketing initiatives
Drive lead generation and customer acquisition through digital marketing and CRM
Collaborate with Sales, CRM, BD, and Leadership to align marketing with revenue targets
Develop annual marketing plans, budgets, calendars, and project-specific strategies
Monitor spends, ROI, CPL, lead quality, and conversion rates
Lead and mentor the marketing team, agencies, and vendors
Oversee creative messaging, collateral, and brand consistency
Leverage market research and trends to identify growth opportunities
Build digital presence across website and social platforms
Manage relationships with agencies and media partners

Skills

Strategic leadership

Team management

Digital marketing

Brand management

Lead generation

Analytics

Communication

Negotiation

Budget management

Project marketing

Education

MBA/PGDM in Marketing

Tools

CRM software

Marketing platforms

Job description

Reporting To: Director / Senior Management

About the Role

We are looking for an experienced and strategic Head of Marketing to lead the marketing function for a leading real estate organization. The ideal candidate will have 15-20 years of strong experience in real estate marketing, with proven expertise in brand building, project launches, digital marketing, lead generation, customer acquisition, and marketing strategy.

The candidate will be responsible for developing and executing integrated marketing strategies that strengthen the brand, drive project visibility, generate qualified leads, and contribute directly to business growth.

Key Responsibilities

Develop and execute the overall marketing strategy aligned with business and project objectives.
Lead marketing for multiple residential and/or commercial real estate projects from pre-launch to post-launch.
Drive brand strategy, positioning, communication, and brand visibility across markets.
Develop and manage 360 marketing campaigns across digital, print, outdoor, social media, events, PR, and other relevant channels.
Plan and execute project launches, pre-launch campaigns, and sales-focused marketing initiatives.
Drive lead generation and customer acquisition through digital marketing, performance marketing, CRM, and other channels.
Work closely with the Sales, CRM, Business Development, and Leadership teams to align marketing initiatives with revenue targets.
Develop annual marketing plans, budgets, campaign calendars, and project-wise marketing strategies.
Monitor marketing spends, campaign ROI, CPL, lead quality, conversion rates, and overall marketing effectiveness.
Lead and mentor the marketing team, agencies, creative partners, media agencies, and external vendors.
Oversee creative communication, campaign messaging, brochures, hoardings, digital assets, project branding, and marketing collaterals.
Leverage market research, customer insights, competitor analysis, and real estate market trends to identify growth opportunities.
Build and strengthen the company's digital presence across website, social media, search, content, and other digital platforms.
Manage relationships with advertising agencies, media partners, creative agencies, PR firms, and other strategic partners.
Ensure consistency in brand guidelines and communication across all projects and touchpoints.
Present marketing plans, campaign performance, budgets, and insights to senior management.
15-20 years of overall marketing experience, preferably with substantial experience in the real estate industry.
Strong understanding of real estate marketing and project lifecycle.
Proven experience in brand management, project marketing, lead generation, and customer acquisition.
Strong knowledge of digital and performance marketing.
Excellent strategic thinking, analytical, and decision-making abilities.
Strong leadership and team-management skills.
Excellent communication, presentation, and negotiation skills.
Strong understanding of marketing budgets, ROI, and campaign performance metrics.
Ability to manage multiple projects and stakeholders simultaneously.
Strong agency and vendor management capabilities.
Commercially driven with a strong understanding of the relationship between marketing, sales, and revenue.