Manager - Project Marketing

TRU Realty; Pune District; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Performance incentives

Career growth opportunities

Job summary

TRU Realty Pvt Ltd in Pune and Mumbai is seeking a dynamic Manager Project Marketing to lead end-to-end marketing strategy and execution for our residential projects. You will conceptualize and implement campaigns, manage budgets, coordinate with agencies, and drive lead generation, branding, events, and sales enablement across Mumbai and Pune.

A strong grasp of digital, social media, analytics, and stakeholder management will be essential in delivering market visibility and a superior

Qualifications

• MBA/PGDM in Marketing preferred; graduate with marketing experience acceptable.
• 5-8 years in real estate project marketing / property marketing.
• Strong exposure to Mumbai & Pune real estate market and consumer insights.
• Understanding of digital & social media marketing platforms (Google, Meta, SEO/SEM) and analytics tools.
• Excellent communication, stakeholder management, and project management skills.
• Creative thinker capable of translating ideas into impactful campaigns.

Responsibilities

• Marketing Strategy & Planning: develop and execute marketing plans for each residential project.
• Campaign Management: drive offline campaigns, activations, print media, OOH, and BTL activities.
• Lead Generation & Nurturing: design and execute lead generation strategies and support sales with collateral.
• Branding & Communication: create collaterals and ensure consistent brand messaging.
• Events & Engagement: plan launch events, site activations, partner meets, and customer events.
• Other Marketing Related Activities: track campaigns, manage vendors, and oversees spends.

Skills

Marketing strategy

Campaign management

Lead generation

Branding

Events planning

Budget management

Stakeholder management

Education

MBA/PGDM in Marketing

Graduate with marketing experience

Tools

Google Ads

Meta Ads

SEO/SEM tools

Job description

Manager Project Marketing

Job description:

About the organization:

TRU Realty Pvt Ltd is an emerging, new-age real estate developer recognized among the Forbes India Select 200 Companies and certified as Great Place to Work. Operating primarily across Pune and Mumbai, we focus on making the home-buying journey transparent, reliable, and datadriven.

About the Role:

We are seeking a dynamic and results-driven Manager Project Marketing to lead the end-to-end marketing strategy and execution for our residential real estate projects in Pune & Mumbai. The candidate will be responsible for conceptualizing, implementing, and monitoring all marketing initiatives that drive brand visibility, generate leads, and support sales conversions.

Key Responsibilities:

• Marketing Strategy & Planning
  • Develop and execute comprehensive marketing plans for each residential project.
  • Position the project effectively in the market, highlighting USPs and value proposition.
  • Manage marketing budgets, timelines, and ROI on campaigns.
• Campaign Management
  • Drive offline marketing campaigns, offline activations, print media, OOH, and BTL activities.
  • Coordinate with agencies for creative, media planning, and campaign execution.
  • Monitor campaign performance and optimize for maximum impact.
• Lead Generation & Nurturing
  • Design and execute lead generation strategies across offline channels.
  • Support sales team by providing content for lead nurturing and relevant marketing collaterals.
  • Track and analyze lead funnel data to improve conversion ratios.
• Branding & Communication
  • Develop all project-related marketing collaterals brochures, videos, presentations, microsites, etc.
  • Ensure consistent brand communication across all customer touchpoints.
  • Conduct market research and competitor analysis to refine positioning.
• Events & Engagement
  • Plan and execute launch events, site activations, channel partner meets, and customer engagement events.
  • Work closely with sales and CRM teams for seamless execution.
• Other Marketing Related Activities
  • Ensuring Approved and Checked Bills processing in time
  • Keeping a track of campaigns costing, overall tracking of spends, etc
  • Developing new vendors and agencies for various activities and managing all internal and external stakeholders effectively.

Desired Candidate Profile:

• Education: MBA/PGDM in Marketing (preferred) / Graduate with relevant marketing experience.
• Experience: 5-8 years in real estate project marketing / property marketing.
• Strong exposure to Mumbai & Pune real estate market and consumer insights.
• understanding of digital & social media marketing platforms (Google, Meta, SEO/SEM) and analytics tools.
• Excellent communication, stakeholder management, and project management skills.
• Creative thinker with ability to translate ideas into impactful campaigns.

What We Offer:

• Attractive compensation with performance-linked incentives.
• Opportunity to lead marketing for prestigious residential projects in Mumbai.
• Fast-paced, entrepreneurial work environment with career growth opportunities.