Assistant Manager - Social Media

PivotRoots; Maharashtra; On-site; INR 500,000 - 800,000; Full time

Job summary

A digital marketing agency in Maharashtra is seeking a Social Media Strategist to lead social media initiatives and develop strategic digital plans. The ideal candidate will manage campaigns, create content calendars, and collaborate with multiple teams to achieve business objectives. Strong experience in community management, analytics, and paid media is required. This is a full-time associate-level position in the advertising services industry.

Qualifications

• Experience managing social media strategies and campaigns across various platforms.
• Strong understanding of analytics and metrics in social media marketing.
• Ability to create content calendars aligned with business objectives.

Responsibilities

• Lead social strategies and initiatives addressing various campaign needs.
• Create and manage content calendars for all platforms.
• Collaborate with various teams on campaigns and initiatives.
• Monitor and analyze social media performance.

Skills

Community Management

Insights & Analytics

Paid Media

Content Strategy

Social Media Reporting

Job description

The Social Media Strategist will be responsible for developing strong strategic digital plans, managing the strategy, implementation, and monitoring of approved plans across assigned client(s). The Social Media Strategist has experience in Community Management across multiple social channels, Insights & Analytics/Measurement understanding, and Paid Media experience.

Responsibilities

• Leads social strategies, campaigns and initiatives—confidently addressing and planning questions ranging from social format to platform functionality.
• Creates content calendars that move beyond channel tactics to support business objectives.
• Works with team to schedule organic posts and the media team on paid campaigns.
• Partners and collaborates with media, analytics, creative and design teams.
• Works across video, branding campaigns, broader marketing initiatives.
• Develops guides for community manager responses to train clients' internal teams.
• Works with project management on timelines and budgets.
• Handles social media reporting.
• Uses third-party platforms to schedule organic campaigns.
• Be on top of competitive social activities.
• Pulse on news, trends and developments in social media marketing.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing and Sales

Industry

• Advertising Services