Social Media Strategist

EvolutionCo Group | CX • Design • Marketing • Tech • Innovation; Maharashtra; On-site; INR 400,000 - 600,000; Full time

Job summary

A leading digital marketing firm based in Maharashtra is seeking a Social Media Strategist to plan and implement its social media strategy. The ideal candidate should have 1 to 5 years of experience, excellent knowledge of various social media platforms, and a master's degree in Marketing. This is a full-time entry-level role within the Digital Marketing department.

Qualifications

• 1 to 5 years of experience as a Social Media Strategist or similar role.
• Excellent knowledge of major social media platforms.
• Good understanding of social media KPIs.
• Critical thinker with strong problem-solving skills.

Responsibilities

• Plan, develop, and implement the company's social media strategy.
• Manage and oversee social media content.
• Measure the success of social media campaigns.
• Collaborate with Marketing, Sales, and Product Development teams.

Skills

Social media strategy development

SEO knowledge

Analytical skills

Interpersonal skills

Education

MA degree in Marketing or a similar relevant field

Tools

Buffer

Google Analytics

Job description

Direct message the job poster from EvolutionCo Group | CX • Design • Marketing • Tech • Innovation

Responsibilities

• The Social Media Strategist is responsible for planning, developing, and implementing the company's overall social media strategy in order to support and improve online presence and the overall digital marketing efforts.
• Develop, implement, and manage our social media strategy
• Define the most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Know how to use social media marketing tools such as Buffer or any other social media tool
• Work in a multidisciplinary team with copywriters and designers
• Collaborate with Marketing, Sales, and Product Development teams
• Track and analyze SEO to provide effective solutions for content optimization
• To make Monthly & Campaign review reports
• Network with industry professionals and influencers via social media
• Hire and train others in the team
• Provide constructive feedback

Qualifications Required

• 1 to 5 years of experience as a Social Media Strategist or similar role [ Prior experience in the BFSI sector would be preferred]
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google, and other social media platforms & best practices.
• Practical knowledge of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design
• Critical thinker and problem-solving skills
• Team player
• Good organizational and time-management skills
• Great interpersonal and communication skills
• MA degree in Marketing or a similar relevant field.

Department

Digital Marketing.

Seniority level

Entry level

Employment type

Full-time

Job function

Advertising, Marketing, and Strategy/Planning

Industries

Technology, Information and Media, Advertising Services, and Marketing Services