Senior Manager - Social Media

Tata CLiQ Fashion; Maharashtra; Vor Ort; INR 2.500.000 - 3.800.000; Vollzeit

Zusammenfassung

Tata CLiQ Fashion is seeking a Senior Manager - Social Media to lead strategy, storytelling, and performance across platforms in a fast-paced consumer environment. You will build a differentiated brand voice, plan content, and drive campaigns for launches while mentoring a social media team.

Collaborate with Brand, Creative, PR, Product, Growth, and Experience teams to optimize content and measurement, delivering impact and growth.

Qualifikationen

• Bachelor's degree in marketing, communications, media, or related field.
• MBA or equivalent postgraduate qualification preferred.
• 6-10 years of experience in social media, content, or digital marketing roles.
• Demonstrated success in building high-impact social media presence and campaigns.

Aufgaben

• Define and own the overall social media strategy aligned with brand, marketing, and business objectives.
• Lead end-to-end content planning including editorial calendars, campaign content, and always-on storytelling.
• Drive social media campaigns to support product launches, brand initiatives, and key business moments.
• Track and analyze performance across engagement, reach, growth, and conversion metrics.
• Work closely with Brand, Creative, PR, Product, Growth, and Customer Experience teams.

Kenntnisse

Social media management

Content strategy

Brand marketing

Storytelling

Analytics

Stakeholder management

Leadership

Ausbildung

Bachelor's degree in marketing, Communications, Media, or a related field

MBA or equivalent postgraduate qualification

Jobbeschreibung

We are looking for a strategic, creative, and execution-focused Senior Manager - Social Media to lead the organization’s social media presence, strategy, and performance across platforms. This role will be responsible for building brand affinity, driving engagement, supporting business objectives, and ensuring a consistent brand voice through compelling, data-driven social storytelling. The role requires a strong blend of brand thinking, content strategy, analytics, stakeholder management, and team leadership in a fast-paced, consumer-focused environment.

Key Responsibilities

Social Media Strategy & Brand Presence

• Define and own the overall social media strategy aligned with brand, marketing, and business objectives.
• Build a consistent and differentiated brand voice across social platforms.
• Identify emerging platforms, formats, and trends to continuously evolve the social media approach.

Content Planning & Execution

• Lead end-to-end content planning including editorial calendars, campaign content, and always-on storytelling.
• Oversee creation and delivery of high-quality social content in partnership with Creative, Design, and Agency teams.
• Ensure content is optimized for platform-specific best practices and audience behavior.

Campaigns, Growth & Engagement

• Drive social media campaigns to support product launches, brand initiatives, and key business moments.
• Grow and engage social communities across platforms through innovative formats and interactions.
• Manage real-time engagement, responses, and reputation management on social channels.

Performance Marketing & Analytics

• Track and analyze performance across engagement, reach, growth, and conversion metrics.
• Use insights to continuously improve content strategies, formats, and posting cadence.
• Partner with performance marketing and analytics teams to support paid social strategies where applicable.

Cross-Functional Collaboration & Stakeholder Management

• Work closely with Brand, Creative, PR, Product, Growth, and Customer Experience teams.
• Act as the single point of ownership for social media initiatives across the organization.
• Present performance reports, insights, and strategic recommendations to senior leadership.

Governance, Processes & Risk Management

• Define guidelines, playbooks, and governance models for social media usage and brand protection.
• Manage crisis communication and ensure timely, aligned responses across social platforms.
• Ensure compliance with brand, legal, and platform policies.

Team Leadership & Capability Building

• Lead, mentor, and develop social media managers, community managers, and content specialists.
• Foster a culture of creativity, ownership, and continuous learning.
• Support hiring, performance management, and capability development within the team.

Must-Have Skills

• Strong experience in social media management, content strategy, or brand marketing
• Deep understanding of major social platforms and their content ecosystems
• Excellent storytelling, copywriting, and communication skills
• Strong analytical mindset with ability to interpret social performance data
• Proven stakeholder management and leadership capabilities

Good To Have Skills

• Experience managing social media agencies or influencers
• Exposure to paid social or performance-driven campaigns
• Experience in consumer brands, retail, e-commerce, or digital-first businesses
• Familiarity with social listening and analytics tools

Qualifications

• Bachelor's degree in marketing, Communications, Media, or a related field
• MBA or equivalent postgraduate qualification preferred
• 6-10 years of experience in social media, content, or digital marketing roles
• Demonstrated success in building high-impact social media presence and campaigns

Why Join Us

• Opportunity to grow as a Senior Manager - Social Media in a high-visibility marketing role
• Ownership of brand presence and storytelling across social platforms
• Exposure to cross-functional and leadership-level decision-making
• Supportive team culture with strong focus on creativity, learning, and execution excellence
• Competitive compensation with clearly defined career growth pathway