Manager - Social Media

PivotRoots; Mumbai; On-site; INR 300,000 - 600,000; Full time

Job summary

A leading advertising firm in Mumbai is looking for a Senior Strategist to develop and refine digital marketing strategies. This entry-level position involves analyzing audience preferences, collaborating across teams, and creating innovative content strategies. The ideal candidate should have a keen understanding of digital landscapes and be capable of generating insights into audience behaviors. The role offers a full-time opportunity to contribute to an evolving marketing landscape.

Qualifications

• Strong understanding of digital marketing strategies.
• Ability to analyze audience behaviors and cultural insights.
• Experience in developing innovative content strategies.

Responsibilities

• Develop brand and digital marketing strategies.
• Determine appropriate channels for creative campaigns.
• Write creative briefs and collaborate with teams.

Job description

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The Senior Strategist is responsible for working with the Director to define/refine the client overall strategy. This role understands target behaviors of the audience, their world/culture and their content preferences. The Senior Strategist consistently uncover audeince, cultural and media insights that inform strategic and creative thinking. The Senior Strategist utilizes various tools to uncover ongoing audience, brand and category instights.

Responsibilities

• Develops brand/digital/social marketing strategies based on the brand and comms strategy.
• Determinse what type of ideas/content/technology are best suited to deliver on the strategy, and how they best work together.
• Determines channels to be leveraged and help the creative teams ideate tactics that align with the strategy.
• Understands how digital content moves through todays digital landscape and defines relevant and impactful content strategies for the clients digital channels (including website).
• Determines how the campaign works through 3rd party voices like influencers.
• Writes innovative and inspiring creative briefs.
• Creates and brief in-house teams or partner agencies to develop platforms, ideas and content that ladder up to brand and digital strategies.
• Develop custom queries to conduct psychographic and cultural research.
• Create target personas that help the team identify unmet needs and hypothesize solutions.
• Incorporate secondary research into the process to help build your case.
• Quant, Qual, Ethno, Man on the street.
• Monitors trends in digital, social media and technology and package them for the agency.
• Collaborates effectively with colleagues from a range of disciplines including Strategy, Creative, Analytics, Production, PM and Account Management.
• Participate in client workshops, presentations, and other working sessions as required.

Job Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Advertising Services

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