Assistant Manager - Social Media

Home Credit India; Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Home Credit India is seeking a seasoned digital marketing leader to own planning and execution of digital and social media strategies that drive growth, visibility, and performance across channels.

You will manage LinkedIn, Instagram, X, YouTube and paid media, oversee budgets, track ROI, and ensure brand consistency while collaborating with agencies and creative teams.

Qualifications

• MBA or post-graduate in Marketing or related field.
• 4–6+ years of marketing experience in FMCG, Telecom, BFSI/NBFC, Consumer Internet, or large agency environments.
• Proven ability to link digital activity to business outcomes.
• Strong knowledge of social platforms and analytics tools.
• Hands-on experience with Meta, Google, YouTube, LinkedIn advertising.

Responsibilities

• Build, plan, and implement an integrated digital marketing and social media strategy aligned with brand and business objectives; manage execution and optimization.
• Manage and oversee digital marketing and social media channels including LinkedIn, Instagram, X (Twitter), YouTube, and paid media platforms; track ROI and KPIs.
• Prepare and manage allocated digital marketing budgets; ensure efficient media utilization and cost optimization.
• Oversee and manage all company social media accounts, ensuring consistent brand tone, compliance, and publishing cadence.
• Suggest and implement initiatives to improve the quality, relevance, and effectiveness of online and social content.
• Track, analyze, and measure social media and digital performance metrics; prepare periodic performance dashboards and reports.
• Research competitor activity, category trends, and platform best practices; provide actionable recommendations for improvement.
• Keep abreast of industry, market, and platform trends to continuously enhance digital marketing effectiveness.
• Identify trends and insights from campaign data and customer behavior; optimize digital spends and performance based on insights.
• Evaluate end‑to‑end customer experience across multiple digital channels and touchpoints; design, build, and maintain strong social media presence.
• Collaborate closely with creative, social media, and digital media agencies for campaign planning, execution, and performance reviews.
• Translate brand strategies into digital and social media brand plans, positioning, and execution frameworks
• Oversee digital marketing and advertising activities to ensure alignment and consistency with brand and product strategies.
• Monitor product communication, distribution, customer feedback, and consumer reactions across digital and social channels.
• Ensure brand safety, reputation management, and compliance with regulatory and platform guidelines.

Skills

Brand strategy

Social media management

Digital advertising

Performance analytics

Budget management

Cross-functional collaboration

Education

MBA in Marketing

Tools

Meta Ads

Google Analytics

LinkedIn Campaign Manager

YouTube Ads

Job description

Own the planning and execution of digital and social media communication strategies that support business growth. This role focuses on building strong brand visibility, engagement, and performance across digital channels through data‑driven execution, efficient operations, and consistent brand storytelling.

Job Responsibilities

• Build, plan, and implement an integrated digital marketing and social media strategy aligned with brand and business objectives; manage execution and optimization.
• Manage and oversee digital marketing and social media channels including LinkedIn, Instagram, X (Twitter), YouTube, and paid media platforms; track ROI and KPIs.
• Prepare and manage allocated digital marketing budgets; ensure efficient media utilization and cost optimization.
• Oversee and manage all company social media accounts, ensuring consistent brand tone, compliance, and publishing cadence.
• Suggest and implement initiatives to improve the quality, relevance, and effectiveness of online and social content.
• Track, analyze, and measure social media and digital performance metrics; prepare periodic performance dashboards and reports.
• Research competitor activity, category trends, and platform best practices; provide actionable recommendations for improvement.
• Keep abreast of industry, market, and platform trends to continuously enhance digital marketing effectiveness.
• Identify trends and insights from campaign data and customer behavior; optimize digital spends and performance based on insights.
• Evaluate end‑to‑end customer experience across multiple digital channels and touchpoints; design, build, and maintain strong social media presence.
• Collaborate closely with creative, social media, and digital media agencies for campaign planning, execution, and performance reviews.
• Translate brand strategies into digital and social media brand plans, positioning, and execution frameworks
• Oversee digital marketing and advertising activities to ensure alignment and consistency with brand and product strategies.
• Monitor product communication, distribution, customer feedback, and consumer reactions across digital and social channels.
• Ensure brand safety, reputation management, and compliance with regulatory and platform guidelines.

Desired Profile

• MBA or Post‑Graduate degree in Marketing, Communications, or a relevant discipline (preferred).
• 4–6+ years of relevant marketing experience in FMCG, Telecom, BFSI/NBFC, Consumer Internet, or large agency environments.
• Demonstrated strong commercial acumen with the ability to link digital activity to business outcomes.
• Strong experience in digital marketing communications and execution, including:
• Brand communication planning
• Social media management and community engagement
• Influencer and content‑led marketing
• Digital media strategy and performance optimization
• In‑depth knowledge of major social media platforms, digital media ecosystems, best practices, and website analytics tools.
• Hands‑on exposure to digital advertising platforms (Meta, Google, YouTube, LinkedIn) and performance metrics (CPC, CPCV, CPL, engagement, reach).

Who should join

• Professionals who understand the business beyond marketing and sales and have worked in matrix and functionally structured organizations.
• Experience driving tangible business results through brand plan development, qualitative and quantitative research, and digital initiatives.
• Exposure to new product or service launches and integrated communication planning.
• Demonstrated success in fast‑paced, evolving, and ambiguous business situations.
• Strong presentation and communication skills, with the ability to engage effectively with customers, senior leadership, agencies, and cross‑functional internal stakeholders.