Social Media Manager

Dairy Classic Ice Creams; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Dairy Classic Ice Creams in Bengaluru seeks a skilled Social Media Manager to build dynamic content calendars, craft compelling brand stories, and drive campaigns across platforms. You will manage influencer collaborations and monitor performance with data tools to optimize reach and engagement.

Ideal candidates have 3-5 years of consumer-brand social media experience (FMCG/D2C) and fluency with major platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Media Studies or related field.
• 3-5 years of social media management for consumer brands (FMCG/D2C).
• Proven track record with digital campaigns and influencer/content creator relationships.
• Strong knowledge of platforms (Meta, YouTube, X, LinkedIn) and engagement strategies.
• Experience using tools such as Meta Business Suite and Google Analytics.
• Creative professional who can lead campaigns independently and drive brand impact.

Responsibilities

• Content Strategy & Planning - Build and execute a dynamic social media calendar aligned with brand objectives.
• Brand Storytelling - Develop IPs and refresh narratives through consumer stories and product narratives.
• Campaign Management - Drive the digital amplification of activations and retail events across platforms.
• Community Engagement - Monitor and respond in social media communities with timely engagement.
• Creator Collaborations - Brief and manage content creators, influencers and partners.
• Performance & Reporting - Track KPIs, provide insights and recommendations using data.
• Cross-functional Collaboration - Work with marketing, in-house production, sales, partners and operations.

Skills

Content strategy

Campaign management

Brand storytelling

Influencer management

Data-driven decision making

Community engagement

Education

Bachelor's degree in Marketing, Communications, Media Studies or related field

Tools

Meta Business Suite

Google Analytics

Job description

ROLE AND RESPONSIBILITIES

• Content Strategy & Planning - Build and execute a dynamic social media calendar in alignment with brand objectives.
• Brand Storytelling - Develop new IPs and refresh existing ones to bring the brand's proposition alive through consumer stories, product narratives, behind-the-scenes content, etc. Proven creative track record is a definite bonus.
• Campaign Management - Drive the digital amplification of on-ground activations and retail events, ensuring reach and engagement across platforms.
• Community Engagement - Monitor and manage the brand's social media communities, and drive timely engagement and responses.
• Creator Collaborations - Brief and manage content creators, influencers and partners to co-create engaging, brand-relevant content.
• Performance & Reporting - Track KPIs across platforms, provide insights and recommendations, and continuously sharpen deployment. Proficiency in Excel and data management tools is a key expectation
• Cross-functional Collaboration - Work with internal teams across marketing and In house production team, on-ground sales teams, Qcommerce partners and in-house operations.

QUALIFICATIONS AND EXPERIENCE REQUIREMENTS

Academic

Bachelor's degree in Marketing, Communications, Media Studies or a related field

Professional

• 3-5 years of experience managing social media for consumer brands across FMCG or D2C. Relevant experience in F&B is a bonus.
• Proven track record of running successful digital campaigns and managing influencer/content creator relationships.
• Strong understanding of key social platforms (Meta, YouTube, X, LinkedIn and others) and how to drive engagement across them.
• Experience using tools such as Meta Business Suite and Google Analytics.
• What we're looking for: A creative professional who can navigate abstract briefs and lead campaigns independently, with a proven track record of delivering impactful social media campaigns. The person should bring a mature mindset to foundational social media strategy and deployment that can fundamentally reshape the brand's trajectory over the next 2-3 years.

FUNCTIONAL COMPETENCIES

• In-house content creation and curation
• Trendspotting and cultural relevance
• Influencer management (mega, macro and nano)
• Strong understanding of the social media landscape, with a pulse on key trends
• Strategic thinking and alignment
• Strong written and visual communication skills, along with effective collaboration
• Agility, ownership and data orientation.