Social Media Manager

Be Neude; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Be Neude in Gurugram is seeking a creative, data-driven Social Media Manager to strengthen its brand presence across digital platforms. You will plan and execute engaging campaigns, manage online communities, and drive brand awareness with platform-specific strategies.

The ideal candidate will coordinate with creative teams, monitor trends, collaborate with influencers, and report insights to optimize engagement and business growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Mass Media, or a related field.
• 3–5 years of experience managing social media for consumer brands (FMCG/Beauty/D2C/E-commerce preferred).
• Strong understanding of Instagram, YouTube, Facebook, LinkedIn, and emerging platforms.
• Excellent communication, storytelling, and copywriting skills.
• Experience working with influencers and creators.
• Strong analytical skills to interpret performance metrics and optimize campaigns.

Responsibilities

• Develop and execute social media strategies aligned with brand and business objectives.
• Create and manage monthly content calendars across Instagram, Facebook, LinkedIn, YouTube, X and emerging platforms.
• Coordinate with the creative, content, and design teams to produce engaging social-first content.
• Publish and schedule content while maintaining consistent brand messaging and visual identity.
• Manage daily community engagement by responding to comments, messages, and customer queries.
• Monitor social media trends, viral moments, and cultural conversations to identify real-time marketing opportunities.
• Collaborate with influencers, creators, and brand partners to execute impactful social campaigns.
• Track platform performance using analytics tools and prepare regular reports with actionable insights.
• Optimize content strategies based on engagement, reach, audience behavior, and campaign performance.
• Coordinate with performance marketing and other cross-functional teams to amplify campaigns and maximize reach.
• Stay updated with platform algorithm changes, industry best practices, and emerging digital trends.

Skills

Social Media Strategy

Content Planning

Community Management

Instagram Management

YouTube Management

Facebook Marketing

LinkedIn Marketing

Influencer Collaboration

Real-Time Marketing

Analytics & Reporting

Copywriting

Brand Communications

Meta Business Suite

Canva

Google Analytics

Education

Bachelor's degree in Marketing, Communications, Mass Media, or a related field

Tools

Meta Business Suite

Canva

Google Analytics

Job description

Job Title: Social Media Manager
Department: Marketing
Location: Gurugram
Experience: 3-5 Years
Industry: FMCG / Consumer Goods / D2C / Beauty / Personal Care / E-commerce

About the Role

We are looking for a creative, strategic, and data-driven Social Media Manager to strengthen our brand's presence across digital platforms.

The ideal candidate will be responsible for planning and executing engaging social media campaigns, managing online communities, and driving brand awareness through compelling content and platform-specific strategies.

This role requires someone who understands social media trends, consumer behavior, and how to create meaningful engagement that contributes to business growth.

Key Responsibilities

• Develop and execute social media strategies aligned with brand and business objectives.
• Create and manage monthly content calendars across Instagram, Facebook, LinkedIn,YouTube, X (Twitter), and emerging platforms.
• Coordinate with the creative, content, and design teams to produce engaging social-first content.
• Publish and schedule content while ensuring consistency in brand messaging and visual identity.
• Manage daily community engagement by responding to comments, messages, and customer queries in a timely manner.
• Monitor social media trends, viral moments, and cultural conversations to identify real-time marketing opportunities.
• Collaborate with influencers, creators, and brand partners to execute impactful social campaigns.
• Track platform performance using analytics tools and prepare regular reports with actionable insights.
• Optimize content strategies based on engagement, reach, audience behavior, and campaign performance.
• Coordinate with performance marketing and other cross-functional teams to amplify campaigns and maximize reach.
• Stay updated with platform algorithm changes, industry best practices, and emerging digital trends.

Key Skills

• Social Media Strategy
• Content Planning & Publishing
• Community Management
• Instagram & YouTube Management
• Facebook & LinkedIn Marketing
• Influencer & Creator Collaboration
• Real-Time Marketing
• Social Media Analytics
• Campaign Planning & Execution
• Trend Spotting
• Copywriting
• Brand Communication
• Meta Business Suite
• Canva (preferred)
• Google Analytics (preferred)

Key Objectives

• Grow social media followers and engagement organically.
• Increase brand visibility and audience interaction across all social platforms.
• Build an active and engaged online community.
• Drive content shareability and brand advocacy.
• Improve platform performance through data-backed optimization.
• Strengthen the brand's digital presence and cultural relevance.

Preferred Candidate Profile

• Bachelor's degree in Marketing, Communications, Mass Media, or a related field.
• 3-5 years of experience managing social media for consumer brands, preferably in FMCG, Beauty, D2C, or E-commerce.
• Strong understanding of Instagram, YouTube, Facebook, LinkedIn, and emerging social platforms.
• Excellent communication, storytelling, and copywriting skills.
• Experience working with influencers, content creators, and creative agencies.
• Strong analytical skills with the ability to interpret performance metrics and optimize campaigns.
• Creative thinker with a passion for digital trends and consumer engagement.

Key Performance Indicators (KPIs)

• Follower Growth
• Engagement Rate
• Organic Reach & Impressions
• Content Performance
• Community Response Time
• Audience Growth
• Video Views & Watch Time
• Social Media Campaign Performance
• Brand Mentions & Share of Voice
• Influencer Campaign ROI
• Monthly Reporting & Insights