Social Media Manager

Bennett Coleman & Co. Ltd. (The Times of India); Delhi; On-site; INR 650,000 - 900,000; Full time

Job summary

The Times of India is seeking a creative and data-driven Social Media Manager to lead our social media strategy, enhance brand presence, and drive engagement across platforms. The role requires expertise in content creation, analytics, and current social trends.

You will develop strategies, manage multi-platform campaigns, and collaborate with marketing teams to deliver high-quality content and measurable results in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of experience in social media management.
• Strong understanding of platforms, algorithms, and analytics tools.
• Hands-on experience with Meta Business Suite, Google Analytics, Hootsuite.
• Excellent copywriting and communication skills.
• Creative mindset with attention to detail.

Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Manage and grow brand presence across platforms such as Instagram, LinkedIn, Facebook, Twitter, and YouTube.
• Plan and maintain a content calendar with engaging, relevant, and timely content.
• Collaborate with design, content, and marketing teams to create high-quality creatives and campaigns.
• Monitor social media trends, competitor activities, and audience preferences.
• Track and analyze performance metrics and optimize campaigns accordingly.
• Manage paid social media campaigns and budget.
• Handle community management, including responding to comments, messages, and reviews.
• Work with influencers and external partners for collaboration.
• Content and blog writing for website.

Skills

Social media management

Content creation

Analytics

Copywriting

Campaign optimization

Multitasking

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Meta Business Suite

Google Analytics

Hootsuite

Job description

Job Title

Social Media Manager

Location

Delhi

Department

Marketing / Digital

Experience Required

3–6 years

Overview

We are looking for a creative and data-driven Social Media Manager to lead our social media strategy, enhance brand presence, and drive engagement across platforms. The ideal candidate should be well-versed in content creation, analytics, and current social media trends.

Key Responsibilities

• Develop and execute social media strategies aligned with business goal
• Manage and grow brand presence across platforms such as Instagram, LinkedIn, Facebook, Twitter, and YouTub
• Plan and maintain a content calendar with engaging, relevant, and timely conten
• Collaborate with design, content, and marketing teams to create high-quality creatives and campaign
• Monitor social media trends, competitor activities, and audience preference
• Track and analyze performance metrics (engagement, reach, conversions) and optimize campaigns accordingl
• Manage paid social media campaigns and budget
• Handle community management, including responding to comments, messages, and review
• Work with influencers and external partners for collaboration
• Content and blog writing for website

Key Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 3+ years of experience in social media management.
• Strong understanding of platforms, algorithms, and analytics tools.
• Hands‑on experience with tools like Meta Business Suite, Google Analytics, Hootsuite.
• Excellent copywriting and communication skills.
• Creative mindset with attention to detail.
• Ability to multitask and meet deadlines in a fast-paced environment.

Preferred Skills

• Experience with performance marketing campaigns.
• Basic knowledge of design tools (Canva, Adobe Suite)
• Understanding of SEO and digital marketing
• Experience working with agencies or brands