Senior Manager - Marketing

CBIZ INDIA; Bengaluru; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

CBIZ INDIA is seeking an experienced Digital Marketing Manager to lead growth across multiple channels and deliver measurable results.

You will develop and execute data-driven digital strategies, manage campaigns, optimize online presence, and collaborate with sales, product, and design teams.

The ideal candidate has a strong background in paid media, SEO/SEM, content marketing and analytics, with a proven ROI track record.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 12+ years of proven digital marketing experience in a managerial role.
• Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager.
• Strong knowledge of SEO, SEM, and content marketing.
• Proficiency with analytics tools such as Google Analytics and HubSpot.
• Excellent written and verbal communication skills.
• Strong analytical mindset and data-driven decision making.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Leadership and team management experience preferred.
• Ability to create content yourself and familiarity with design tools.
• Certification in Google Ads or HubSpot is a plus.
• Experience with marketing automation tools (e.g., Marketo, Pardot).

Responsibilities

• Define, plan, strategize and execute branding and communication strategy.
• Lead and manage day-to-day marketing operations and branding strategy.
• Plan and manage digital campaigns across Google Ads, social, email and display.
• Monitor campaign performance and optimize for ROI.
• Oversee SEO initiatives to improve organic rankings.
• Collaborate with content creators to develop engaging content.
• Manage social media presence on LinkedIn, Instagram, Facebook, Twitter.
• Allocate and manage the marketing budget effectively.
• Prepare reports and present insights to stakeholders.
• Work with cross-functional teams to align marketing with business goals.

Skills

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

SEO

SEM

Content marketing

Google Analytics

HubSpot

Analytical thinking

Communication skills

Project management

Leadership

Content creation

Graphic design tools

Adobe Creative Suite

Canva

Marketing automation tools

Marketo

Pardot

Education

Bachelor’s degree in Marketing/Communications or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

HubSpot

Marketo

Pardot

Adobe Creative Suite

Canva

Job description

We are seeking an experienced and results-driven Digital Marketing Manager to lead our digital marketing efforts and drive growth across multiple channels. The ideal candidate will have a proven track record of developing and implementing successful digital strategies, managing campaigns, and optimizing online presence to achieve business goals. If you have a passion for innovation and data-driven marketing, we want to hear from you.

• Work with one of the fastest growing financial consulting company delivering value in a unique model never tried before. Define, Plan, strategize and execute the branding and communication strategy for company.
• Lead the function and manage day to day working of the function as well as build short-medium-long term branding strategy. Manage PR initiatives for the firm and support company spokespersons.
• Explore and get exposed to all the leading and new digital media tools, platforms and approaches.
• Build, maintain, expand and evolve the digital media presence including social media accounts, websites, vlogs, podcast, etc.
• Build connections at the industry forums and plan for participation in various conferences, platforms, ceremonies, etc.
• Plan and manage regular internal communications to the employees and coordinate with all the functions to define the internal communication plan.
• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Identify target audiences, analyze trends, and optimize campaigns for maximum reach and ROI.
• Plan, launch, and manage digital marketing campaigns across platforms such as Google Ads, social media, email, and display networks.
• Monitor campaign performance, analyze metrics, and make data-driven decisions to improve results.
• Oversee SEO initiatives to improve organic search rankings and drive traffic.
• Collaborate with content creators to develop high-quality, engaging, and shareable content.
• Manage and grow the company’s social media presence on platforms like LinkedIn, Instagram, Facebook, and Twitter.
• Design and execute innovative social media campaigns to increase brand awareness and engagement.
• Track and analyze key performance indicators (KPIs) using tools like Google Analytics and other platforms.
• Prepare detailed reports and present insights to stakeholders to drive continuous improvement.
• Allocate and manage the digital marketing budget effectively to achieve optimal ROI.
• Work closely with cross-functional teams, including sales, product, and design, to align marketing strategies with business goals.
• Stay updated on the latest trends and technologies in digital marketing.
• Introduce innovative strategies and tools to enhance the effectiveness of digital campaigns.

Skills & Qualifications

• Bachelor’s degree in marketing, Communications, or a related field.
• 12+ years of proven experience in digital marketing, in a managerial role.
• Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other advertising platforms.
• Strong knowledge of SEO, SEM, and content marketing best practices.
• Proficiency in analytics tools such as Google Analytics, HubSpot, or similar platforms.
• Excellent written and verbal communication skills.
• Strong analytical mindset with a focus on data-driven decision-making.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Leadership and team management experience preferred.
• Ability to create content yourself in the absence of a designer/content writer.
• Hands on experience of the designing tools.
• Ability to review content, guide the content writer and produce the content as needed.
• Certification in Google Ads, HubSpot, or other relevant areas is a plus.
• Experience with marketing automation tools (e.g., Marketo, Pardot).
• Familiarity with graphic design tools like Adobe Creative Suite, Canva, etc.
• Knowledge of industry trends and emerging digital marketing tools.
• Track record of building branding and or digital marketing strategies for a company