Assistant Manager - Sales

Diageo India; Kangra; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Diageo India is seeking an Assistant Manager - Sales to lead territory volume growth, oversee brand and segment performance, and ensure strong in-market execution. The role focuses on achieving NSR/GSV targets, maintaining optimal distribution, and launching new SKUs across Kangra and surrounding markets.

You will drive promotional activations, coordinate with marketing for schemes, train third-party teams, and maintain robust reporting.

Qualifications

• MBA in sales & marketing required.
• Experience in FMCG/telecom sales a plus.
• Strong relationship-building and planning skills required.

Responsibilities

• Volume achievement: drive brand/segment sales in territory and monitor monthly/quarterly/annual targets.
• GSV/NSR: achieve budgeted profitability by proper brand mix.
• WOD: maintain distribution and availability of SKUs/variants; manage launches.
• Activation: execute promotional programs per marketing strategies; ensure timely scheme communications and settlements.
• Reports: ensure visit frequency and coverage; timely submission of promotions and sales reports; monitor competitor activity.
• RTC - QDVP - Execution: implement retail plans with proper quality, visibility, pricing and distribution.
• Scheme Settlement: plan monthly spends and ensure timely settlement of commitments.

Skills

Client Relationships

Sales Planning

Emphasizing Excellence

Education

MBA in Sales & Marketing

Job description

Job Title:

Assistant Manager - Sales

Department:

Sales

Location: Kangra, H.P

Experience:

5 to 8 Years

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

Were operating across different markets, channels, and areas of expertise. Using your curiosity and passion, youll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

Role Responsibilities:

1. Volume achievement

• Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis.
• Communicate approved monthly scheme to on-trade, and generate sale volume by effective & prudent scheme utilization.

2. GSV / NSR

• Ensure the NSR/ GSV achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix.

3. WOD

• Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
• Manage the new product launches in the region.

4. Activation

• Execute merchandising and promotional programs as per national and regional marketing strategies.
• Responsible for timely communication of the promotional scheme to the on-trade and ensuring timely claim settlement of the schemes.
• Responsible for ensuring quality activation, right from planning, execution, measuring, settlement of all planned marketing activities necessary for brand building. Ensuring proper usage of brand and promotional elements.
• Responsible for training, deployment and evaluation of the third party employees.

5. Reports

• Ensuring the visit frequency and coverage of the outlets in the territory as per the daily journey plan.
• Ensuring Activation & promotion reports are submitted during and post promotion to evaluate promotion effectiveness.
• Responsible for the correct and timely submission of the claims and daily sales report and relevant repots.
• Keep a track on the competitor's activity and report the same to the reporting manager.

6. RTC - QDVP - Execution

• Ensure the RTC implementation at the retail outlet level. Maintaining the organization standard wrt.
• Quality, distribution, visibility, promotion, price and persuasion at the outlet.
• Execute of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

7 Scheme Settlement

• Ensure outlet-level planning at start of every month, and thereby planning estimated spends in the territory.
• Planning final sale and scheme in SPPR2 at end of every month and thereby ensuring all commitments in the market are accounted for, and ensuring timely settlement.

Experience / skills required:

Qualification: MBA in Sales & Marketing Experience:

• 3 years experience in Alco - Bev sales or
• > 5 years experience in consumer sales (FMCG or Telecom) Knowledge & skills:
• Client Relationships
• Sales Planning
• Emphasizing Excellence

Best suited for someone who

• Believes in perfection when it comes to execution
• Has the self-confidence to deal with people across levels
• Happy to spend majority of time in the market.