Area Sales Manager(ASM)-Beverages- Noida

Unbore Foods Pvt. Ltd.; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Unbore Foods Pvt. Ltd. is seeking an Area Sales Manager to drive sales growth, expand distribution, and lead a field sales team across the UP region. You will manage channel partners, execute trade promotions, and ensure strong market presence in GT/MT channels.

The role requires deep FMCG/beverages knowledge, 5–7 years of relevant experience, and willingness to travel extensively for field coverage.

Qualifications

• MBA/PGDM in Sales & Marketing preferred.
• Minimum 5-7 years in Area Sales Manager or equivalent role.
• Strong leadership and team management capability.
• Proven distributor and channel partner management skills.
• Solid understanding of FMCG / Beverages sales dynamics.
• Experience in GT and MT sales execution.

Responsibilities

• Achieve Sales Targets: Drive primary and secondary sales to meet or exceed monthly and quarterly targets.
• Distributor Management: Appoint distributors, manage existing partners, ensure stock and ROI.
• Team Leadership & Development: Lead, coach, and review Sales Officers/Executives with market visits.
• Distribution Expansion: Grow outlets, improve beat productivity, strengthen route plans in GT/MT channels.
• Trade Marketing Execution: Implement schemes, promotions, and visibility drives; ensure planogram adherence.
• Market Execution & Availability: Ensure product availability, correct pricing, freshness, and minimize expiries.
• Secondary Sales & Reporting: Track sales, distributor claims, and MIS reports for management insights.
• Competition & Market Intelligence: Monitor competitors and share actionable insights.
• Cross-Functional Coordination: Work with supply chain, marketing, finance, and HR.

Skills

Leadership

Distributor management

Channel sales

Market analysis

MS Excel / CRM

Negotiation

Planning beats & routes

Field travel

Education

MBA/PGDM in Sales & Marketing

Tools

MS Excel

CRM

Job description

We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.

This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.

Role Summary

The Area Sales Manager (ASM) will be responsible for driving sales growth, expanding distribution, managing channel partners, and leading a field sales team within the assigned area. This role requires strong execution capability, distributor management skills, and deep understanding of the FMCG/beverages market.

Key Responsibilities

Achieve Sales Targets: Drive primary and secondary sales to meet or exceed monthly and quarterly volume and value targets across the assigned area.

Distributor Management: Appoint new distributors where required, manage existing distributors, ensure healthy stock levels, and improve distributor ROI.

Team Leadership & Development: Lead, coach, and monitor Sales Officers/Executives; conduct regular market visits, joint calls, and performance reviews.

Distribution Expansion: Increase distribution by adding new outlets, improving beat productivity, and strengthening route plans across GT/MT channels.

Trade Marketing Execution: Implement company schemes, promotions, and visibility drives; ensure proper in-store branding, displays, and planogram adherence.

Market Execution & Availability: Ensure product availability, correct pricing, and freshness across outlets; minimize stock-outs and expiries.

Secondary Sales & Reporting: Track secondary sales, distributor claims, and market data; prepare regular MIS reports and share insights with management.

Competition & Market Intelligence: Monitor competitor activities, pricing, schemes, and new launches; share actionable insights to support strategy.

Cross-Functional Coordination: Work closely with supply chain, marketing, finance, and HR teams to ensure smooth operations and timely issue resolution.

Requirements

• FMCG / Beverages / Food & Drinks
  
• MBA/PGDM in Sales & Marketing preferred
  
• Minimum 5-7 years in an Area Sales Manager or equivalent role
  
• Strong leadership and team management capability
  
• Proven distributor and channel partner management skills
  
• Solid understanding of FMCG / Beverages sales dynamics
  
• Expertise in GT and MT sales execution
  
• Strong negotiation and conflict-resolution skills
  
• Target-driven with strong execution focus
  
• Ability to plan beats, routes, and outlet coverage effectively
  
• Good analytical skills with ability to read sales data and MIS reports
  
• Experience in handling primary & secondary sales
  
• Knowledge of trade schemes, visibility drives, and merchandising
  
• Market intelligence gathering and competitive analysis skills
  
• Effective communication and stakeholder management skills
  
• Problem-solving mindset with quick decision-making ability
  
• Time management and multitasking skills
  
• Comfortable with extensive fieldwork and travel
  
• Basic proficiency in MS Excel, CRM, or sales reporting tools
  
• Competitive salary as per industry standards
  
• Performance-based incentives and bonuses
  
• Travel allowance / reimbursement as per company policy
  
• Opportunity to work with a fast-growing beverage brand
  
• Exposure to large-scale distribution and market expansion projects