Assistant Manager - Sales

Diageo; Kangra; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Diageo is seeking an Assistant Manager - Sales to drive volume, NSR, and brand distribution across a defined territory in India. The role emphasizes market execution, activation programs, and strong coordination with on-trade channels.

You will handle promotions, plan schemes, and track performance against monthly and quarterly targets. The position requires MBA in Sales & Marketing with 3+ years in FMCG or telecom consumer sales, plus willingness to travel widely to remote markets and manage

Qualifications

• Client relationships and sales planning abilities.
• Strong emphasis on excellence in execution and outcomes.
• Experience linking brand strategy to field execution.

Responsibilities

• Drive volume and NSR in the territory with monthly/quarterly targets.
• Manage brand distribution, SKUs, and new product launches.
• Lead activation programs, ensure timely scheme communication and claims.
• Submit activation reports and daily/ promotional reporting in a timely manner.

Skills

Client Relationships

Sales Planning

Emphasizing Excellence

Education

MBA in Sales & Marketing

Job description

Job Description : Job Title: Assistant Manager - Sales

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

About the Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role

• Volume achievement: Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis. Communicate approved monthly scheme to on-trade and generate sale volume by effective & prudent scheme utilization.
• GSV / NSR: Ensure the NSR/ GSV achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix.
• WOD: Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory. Manage the new product launches in the region.
• Activation: Execute merchandising and promotional programs as per national and regional marketing strategies. Responsible for timely communication of the promotional scheme to the on-trade and ensuring timely claim settlement of the schemes. Responsible for ensuring quality activation, right from planning, execution, measuring, settlement of all planned marketing activities necessary for brand building. Ensuring proper usage of brand and promotional elements. Responsible for training, deployment and evaluation of the third party employees.
• Reports: Ensuring the visit frequency and coverage of the outlets in the territory as per the daily journey plan. Ensuring Activation & promotion reports are submitted during and post promotion to evaluate promotion effectiveness. Responsible for the correct and timely submission of the claims and daily sales report and relevant repots. Keep a track on the competitor's activity and report the same to the reporting manager.
• RTC - QDVP - Execution: Ensure the RTC implementation at the retail outlet level. Maintaining the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet. Execute of the marketing plans in the territory as per guidelines of the from state / regional marketing team while working within company policies, resources and budgets.
• Scheme Settlement: Ensure outlet-level planning at start of every month, and thereby planning estimated spends in the territory. Planning final sale and scheme in SPPR2 at end of every month, and thereby ensuring all commitments in the market are accounted for, and ensuring timely settlement.

Qualification and Experience / skills required

• MBA in Sales & Marketing Experience: 3 years experience in Alco - Bev sales or > 5 years experience in consumer sales (FMCG or Telecom)

Knowledge & skills

• Client Relationships
• Sales Planning
• Emphasizing Excellence

Best suited for someone who

• Believes in perfection when it comes to execution
• Has the self-confidence to deal with people across levels
• Happy to spend majority of time in the market
• Likes to carry out analysis
• Good at networking; Self-starter, Strong team-handling skills , comfortable with extensive travel in remote areas, Good knowledge of Excel.

Working with us

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Worker Type :Regular Primary Location:Kangra Additional Locations : Job Posting Start Date : 2026-09-01

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

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