Assistant Manager - Sales

Diageo India; Nagpur District; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Job summary

Diageo India is seeking an Assistant Manager - Sales to drive secondary sales in Maharashtra, focusing on distributors and retailers. You will design and monitor the sales and marketing plan, set monthly/quarterly targets, and ensure MOP adherence across the state.

You will lead retail outlet management, execute volume schemes and promotions, monitor stock and depots, and build market share through disciplined execution. MBA in Sales & Marketing and 5+ years sales experience are required.

Qualifications

• MBA in Sales & Marketing.
• More than 5 years of sales experience.
• Must have experience in handling distributors and retailers in an aggressive market environment.

Responsibilities

• Own secondary sales in the state/territory.
• Develop and maintain the sales and marketing business plan.
• Design and monitor team sales objectives monthly, quarterly and annually.
• Maintain the MOP in the state/territory.
• Counter extreme environmental challenges to business.
• Regularly conduct retail outlet audits to study market share movements.
• Concentrate on strong tracks for volume growth and build brand image.
• Ensure RTC implementation at retail outlets and maintain distribution standards.
• Plan and execute volume schemes and promotions to drive short- and long-term objectives.
• Manage stock transfer and depot management.

Skills

Business Acumen

Communication

Education

MBA in Sales & Marketing

Job description

Job Title - Assistant Manager - Sales

About the Function:

Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. Its a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role:

AREAS OF RESPONSIBILITY

1) Strategy and planning

• Responsible for the secondary sale in the state / territory.
• Develop and maintain the sales and marketing business plan.
• Design and monitor individual and team sales objectives on monthly, quarterly and annual basis.
• Responsible for maintaining the MOP in the state / territory.
• Should be able to counter extreme environmental challenges to business

2) Grow market share

• Regularly conduct retail outlet audits to study market share movements and track market share.
• Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.
• Work with the team to correct market working discipline, daily targets vs achievement tracking.
• Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices.

3) Schemes and promotions

• Design and execute volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in state / territory.
• Plan & execute consumer centric activities in the state – focus on generating trials and increase penetration.
• Responsible for promotional budget for the brands at the retail level. Utilization of local sales promotional & merchandising activities, monthly schemes at the point of sale for achieving sales target and brand awareness.

4) Retail outlet management

• Ensure the RTC implementation at the retail outlets in the territory / state.
• Maintain the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet.
• Align the team for execution of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

6) Stock, SKU & Depot Management

• Set clear objectives for the team in terms of width and dept. of distribution at the retail universe by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
• Manage the new product launches in the region.
• Monitor stock transfer and overall depot management

Qualification:

• MBA in Sales & Marketing Experience:
• > 5 years experience in sales

Knowledge & skills:

Must have experience in handling distributors and retailers in an aggressive market environment

• Business Acumen
• Communication

Diversity statement:

Our purpose is Crafting iconic drinks chosen for life’s moments. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We accept diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.