Assistant Manager - Retail Sales (Western UP)

Quba Architectural Products; Agra District; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Quba Architectural Products in Agra district is seeking an Assistant Sales Manager to drive growth across Agra, Ghaziabad, Noida and Meerut with 7-10 years of sales experience in retail/building materials. You will lead a sales team, expand distribution, and ensure revenue growth and brand visibility.

Responsibilities include target setting, dealer management, forecasting, margin protection, and collaboration with management. Strong leadership and CRM skills are essential.

Qualifications

• Graduate or postgraduate qualification in business administration or commerce.
• 7-10 years of experience in sales, retail, or channel management.
• Experience in managing distributors/dealers and driving market growth.

Responsibilities

• Develop and implement regional sales strategies to meet revenue targets.
• Manage distributors and dealers; ensure stock and collections.
• Lead ASM and sales executives; conduct reviews and training.
• Drive secondary market penetration and brand visibility.
• Forecast sales and manage margins per policy.
• Coordinate with management and report performance.

Skills

Sales Strategy

Dealer Network

Team Leadership

Branding

Budget Management

Market Intelligence

Sales Operations

Credit Policy

Distributor Relations

Product Launch

Education

Graduate/Postgraduate in Business Administration/ Commerce

Tools

MS Office

CRM tools

Job description

Job Title & ID: Assistant Sales Manager

Qualification: Graduate/Postgraduate in Business Administration/ Commerce

Required Experience: 7-10 years

Department: Retail Sales

Sales Territory: Agra, Ghaziabad, Noida, Meerut

Job Purpose: The Area Sales Manager is responsible for driving sales, expanding distribution, managing Sales Executive and ensuring revenue growth within the assigned region /Multiple State. The role involves strategic planning, distributor and dealer management, sales forecasting, maintaining gross margin as per company standard, team supervision, and ensuring brand visibility in the aftermarket segment & focusing on development of weak markets.E) Key Accountabilities: Sales Strategy & Target Achievement:

• Develop and implement a sales strategy to achieve revenue and market share targets in the region.
• Set and monitor monthly, quarterly, and annual sales targets for Sale Executive etc.)
• Ensuring the correct product mix sales for maintaining the margins
• Ensure Manpower cost Optimization
• Ensure execution of business development plans to increase secondary market penetration.
• Track sales performance vs. targets and take corrective actions to drive growth.
• Accurate sales forecasting for focus products
• Finalize sales plan for new products launched.
• Need to ensure monthly visits to AIDs (Architect, Interior Designer, Developers).
• Ensure each sale executive will visit per month as per plan.
• Finalize sales plan for existing product categories & new products launched
• Maintain Dealer database with complete dealer information & product category preference.

Distributor & Dealer Network Expansion & Management:

• Visit and manage dealers and distributors to resolve concerns, complaints if any. Maintain ACTIVE Dealer nos.
• Focus on active dealers sales achievement.
• Monitor collections, ensuring timely payments as per company credit policy
• Appoint new distributors & dealers where necessary; support or replace underperforming ones.
• Manage pending order issues by investigating history coordinating with customer connect department.
• Strengthen relationships with key distributors and retailers to ensure proper stock availability and sales growth.

Sales Team Leadership & Performance Management:

• Supervise, guide, and motivate ASM and Sales Executives to improve performance.
• Conduct weekly and monthly sales reviews with Sales Executive to track achievements regarding Sales & collections against target and execution plans.
• Monitor the daily visit plans, secondary market coverage, and sales conversions of the sales team.
• Organize training sessions for the sales team, distributors, and retailers to improve product knowledge and sales effectiveness.
• Ensure sales team is working as per sales SOP.
• Finalize sales plan for liquidating dead stock.

Secondary Market Development & Branding:

• Oversee and ensure regular field visits by State Heads, ASMs and Sales Executives to retail shop. (Beat plan adherence)
• Develop and execute branding and marketing campaigns, including carpenter Meetings product demos, and promotional activities.
• Ensure carpenter engagement under the Safalta Program.
• Ensure brand visibility through shop branding, POS materials, and localized marketing initiatives.
• Provide accurate product, pricing, and promotional information to customers and stakeholders

Budget Management

• Conduct Branding & Marketing Activities within budget finalised.
• Maintain & enhancing regional gross profitability by minimizing expenses and maximizing product sales."

Market Intelligence Analysis & Business Development:

• Conduct market research to identify new business opportunities and customer needs.
• Analyse competitor pricing, product positioning, and promotional strategies.
• Provide feedback to the product development and marketing teams for improving product offerings.

Sales Operations & Market Coverage

• Monitor both primary and secondary sales using sales Tools (DMS,SFA)
• Approve and track visit plans of field teams and conduct joint visits with ASMs
• Monitor performance at key outlets and projects across the region
• Ensure orders are taken for QUBA products and follow up on timely fulfillment.
• Ensure successful new product launches and strategic product placement at the dealer/distributor level.

Order Processing, Payment Collection & Inventory Management

• Ensure MSL is maintained at distributor end & maintain ordering cycle of one order per week .
• Ensure timely payment collection from distributors and adherence to credit policies.

Reporting & Coordination with Management

• Prepare and submit weekly, monthly, and quarterly reports on sales performance, competitor activities, and market trends. Reports on market penetration (display), service cost
• Provide insights on market demand, distributor performance, and operational challenges.

Category wise focus on sales

• Ensure sale of brand wise/Category wise focus & successful Product launching.

Functional Competencies

• Expertise in sales revenue & market expansion.
• Strong ability to manage distributors, dealers, and key accounts.
• Cost Management & Understanding of Sales Margins
• Leadership & Team Management
• Analytical & Strategic Thinking:
• Proficiency in MS Office, CRM tools.
• Business Acumen

Behavioral Competencies :

• Excellent Communication & Presentation Skills
• Problem-Solving & Decision-Making
• Strong leadership skills.