Area Sales Manager

McNROE; Ghaziabad District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

McNROE Consumer Products Pvt. Ltd. invites applications for an Area Sales Manager responsible for driving General Trade business across West UP and UK, with focus on building and managing the distribution network and achieving sales targets in a defined territory.

The role involves planning beat schemes, directing sales teams, and implementing Go To Market strategies in Ghaziabad and surrounding areas. It requires leadership to train sales officers and monitor performance weekly and monthly.

Responsibilities

• Assigning & tracking of Primary and Secondary sales targets to team and review periodically.
• Efficient utilization of man days through beat plan for SO and TSI.
• Plan and review sales effectiveness daily, weekly, monthly, quarterly and annually.
• Execute Go To Market strategy effectively.
• Conduct category & market analysis and design action plan to drive sales.
• Supervise sales promotion, retailing & merchandising activities.
• Train & mentor sales officers and act as trainer for TSI.
• Evaluate territory, towns, distributors and outlets for sales growth.
• Expand distribution network and monitor distributors' financial health and NOC monthly.
• Manage stock at distributor points & CFA handling.
• Manage claim settlements for territory and share sales reports with RSM/ZSM.
• Implement sales management system and ensure adherence.
• Track competition and share market intelligence with central team.

Job description

McNROE Consumer Products Pvt. Ltd.

JOB DESCRIPTION

Role: Area Sales Manager

Function/Dept./Location: Sales/ General Trade/ Ghaziabad

Covering Area : West UP & UK

Reporting Manager: Zonal Sales Manager / Regional Sales Manager

Reviewing Manager: National Sales Manager

Direct Reports - Positions: Area Sales Executive / Sales Officer

Role Objectives

The role holder is responsible for driving the General Trade Business for given geographical area in line with the ABP while being responsible for developing and managing distribution network.

Role Responsibilities

1. Assigning & tracking of Primary and Secondary sales targets to team and review periodically.
2. Efficient utilization of man days through creation and monitoring of beat plan for SO and TSI.
3. Plan and review sales effectiveness on daily, weekly, monthly, quarterly and annual basis.
4. Effective execution of Go To Market strategy.
5. Conducting category & market wise analysis & designing action plan to drive sales.
6. Supervising sales promotion, retailing & merchandising activities.
7. Responsible for managing, training & mentoring sales officers & acting as super trainer for TSI.
8. Evaluate and measure performance of territory, major towns, distributors and key outlets in terms of sales growth.
9. Distribution network expansion to drive sales growth and regular checking of distributors financial health and NOC on monthly basis.
10. Efficient stock management at distributor points & handling C&FA.
11. Responsible for managing claim settlement for the assigned territory and sharing sales tracking reports with the RSM/ZSM.
12. Effective implementation of sales management system and ensuring adherence.
13. Tracking competition and sharing market intelligence with the central team on desired frequencies.