Assistant Manager PR - Galeries Lafayette

Aditya Birla Insulators; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Galeries Lafayette in Mumbai seeks a dynamic events and CX specialist to plan and execute customer experiences and PR activities at flagship stores. You will manage end-to-end events, from guest lists to vendor coordination, ensuring a luxury brand presentation and minimal store disruption.

Collaborating with CRM, Brand Marketing, Retail, and Omni teams, you will capture feedback, report outcomes, and continuously improve experiential formats for high-end customer engagement.

Responsibilities

• Coordinate CX initiatives and in-store experiences end-to-end, including logistics, staffing and vendors.
• Ensure all touchpoints reflect the Galeries Lafayette luxury aesthetic.
• Liaise with store teams to minimise disruption while maintaining high service standards.
• Support PR partnerships by organising media previews, store tours, and influencer participation.
• Coordinate guest lists, RSVPs, and on-ground hosting for media and influencers.
• Maintain event documentation: budgets, contracts, POs, and performance notes.

Job description

Key Result Areas:

1. Customer Experience Event Execution

Coordinate implementation of CX initiatives and instore experiences defined by CX VM

Manager and Brand Marketing Head.

Plan and execute customer events (launches, styling sessions, workshops, VIC evenings)

endtoend, including logistics, staffing, and vendor management.

Ensure all touchpoints (invites, signage, hospitality, gifting) reflect the Galeries Lafayette

luxury aesthetic.

Liaise with store teams to minimise operational disruption during events while maintaining

high service standards.

Capture and share event highlights, feedback, and outcomes with stakeholders.

2. PR Influencer Support

Support PR Partnerships Manager in organising media and influencer previews, store

tours, and event participation.

Manage guest lists, RSVPs, confirmations, and onground hosting for media and influencer

attendees.

Coordinate logistics such as styling pulls, lookbooks, and wardrobe for shoots or

appearances.

Ensure accurate and timely sharing of assets (images, credits, brand information) with

media and creators.

Track deliverables (posts, articles, videos) and consolidate coverage reports.

3. Customer Communication Feedback

Coordinate with CRM and Digital teams on event invitations, reminders, and thankyou

communications to customers.

Gather customer feedback post events and experiences through structured surveys or

inperson interactions.

Consolidate feedback into clear insights and improvement recommendations for CX VM

and PR teams.

Maintain updated databases of VICs and key event attendees for future engagement.

Support NPS and CX measurement initiatives with timely onground execution.

4. Operations, Logistics Vendor Management

Work with vendors for event setup, d cor, FB, entertainment, and technical requirements

within approved budgets.

Manage timelines and checklists to ensure readiness before each event or activation.

Coordinate approvals and compliance for photography, videography, and thirdparty brand

presence instore.

Ensure adherence to safety, security, and store operation guidelines for all activities.

Maintain organised documentation for all events including budgets, contracts, POs, and

performance notes.

5. Internal Coordination Reporting

Serve as a key coordination point between PR, CX VM, Brand Marketing, Retail, and

Omni teams for experiencerelated activities.

Provide regular status updates on upcoming events and initiatives to relevant stakeholders.

Prepare postevent reports summarising attendance, media/influencer output, customer

feedback, and key learnings.

Maintain calendars and trackers for CX and PR activations, ensuring alignment with the

broader marketing calendar.

Support budgeting processes by tracking spends against estimates for CX and PR initiatives.

6. SelfDevelopment Brand Culture

Build strong knowledge of luxury service etiquette, event management best practices, and

fashion trends.

Learn from bestinclass global and local examples of luxury CX and PR experiences.

Role model the Galeries Lafayette customerfirst ethos in all interactions with customers,

media, and internal teams.

Seek feedback from peers and managers to continuously improve execution quality.

Contribute ideas for new experiential formats and engagement concepts.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.