Assistant Manager PR - Galeries Lafayette

Birla Carbon; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Aditya Birla Group seeks an Assistant Manager PR for Galeries Lafayette in fashion & retail. The role focuses on creating luxury customer experiences, coordinating CX initiatives, and supporting PR & influencer activities in store events.

Responsibilities include event planning, guest management, vendor coordination, and post-event analysis to drive improvements for CX and brand marketing teams.

Qualifications

• Experience in PR and partnerships coordination.
• Event planning and execution experience.
• Stakeholder management across multiple teams.

Responsibilities

• Coordinate CX initiatives and in-store experiences defined by CX & VM.
• Plan and execute customer events (launches, styling sessions, VIC evenings).
• Support PR & Partnerships Manager in organising media previews and store tours.
• Manage guest lists, RSVPs, and on-ground hosting for media and influencers.
• Coordinate logistics such as styling pulls, lookbooks, and wardrobe for shoots or appearances.
• Track deliverables and consolidate coverage reports.
• Coordinate with CRM and Digital teams on event invitations and reminders.
• Gather customer feedback post events and derive insights for CX & VM and PR teams.
• Maintain calendars and trackers for CX and PR activations; manage budgets and timelines.

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Assistant Manager PR - Galeries Lafayette

Designation :

Organization : Fashion & Retail

Job Description:

Key Result Areas:

1. Customer Experience & Event Execution

• Coordinate implementation of CX initiatives and in-store experiences defined by CX & VM

Manager and Brand Marketing Head.

• Plan and execute customer events (launches, styling sessions, workshops, VIC evenings)

end-to-end, including logistics, staffing, and vendor management.

• Ensure all touchpoints (invites, signage, hospitality, gifting) reflect the Galeries Lafayette

luxury aesthetic.

• Liaise with store teams to minimise operational disruption during events while maintaining

high service standards.

• Capture and share event highlights, feedback, and outcomes with stakeholders.

2. PR & Influencer Support

• Support PR & Partnerships Manager in organising media and influencer previews, store

tours, and event participation.

• Manage guest lists, RSVPs, confirmations, and on-ground hosting for media and influencer

• Coordinate logistics such as styling pulls, lookbooks, and wardrobe for shoots or

appearances.

• Ensure accurate and timely sharing of assets (images, credits, brand information) with

media and creators.

• Track deliverables (posts, articles, videos) and consolidate coverage reports.

3. Customer Communication & Feedback

• Coordinate with CRM and Digital teams on event invitations, reminders, and thank‑you

communications to customers.

• Gather customer feedback post events and experiences through structured surveys or

in‑person interactions.

• Consolidate feedback into clear insights and improvement recommendations for CX & VM

and PR teams.

• Maintain updated databases of VICs and key event attendees for future engagement.

• Support NPS and CX measurement initiatives with timely on‑ground execution.

• Work with vendors for event set‑up, décor, F&B, entertainment, and technical requirements

within approved budgets.

• Manage timelines and checklists to ensure readiness before each event or activation.

• Coordinate approvals and compliance for photography, videography, and third‑party brand

presence in‑store.

• Ensure adherence to safety, security, and store operation guidelines for all activities.

• Maintain organised documentation for all events including budgets, contracts, POs, and

performance notes.

5. Internal Coordination & Reporting

• Serve as a key coordination point between PR, CX & VM, Brand Marketing, Retail, and

Omni teams for experience‑related activities.

• Provide regular status updates on upcoming events and initiatives to relevant stakeholders.

• Prepare post‑event reports summarising attendance, media/influencer output, customer

feedback, and key learnings.

• Maintain calendars and trackers for CX and PR activations, ensuring alignment with the

broader marketing calendar.

• Support budgeting processes by tracking spends against estimates for CX and PR initiatives.

6. Self-Development & Brand Culture

• Build strong knowledge of luxury service etiquette, event management best practices, and

fashion trends.

• Learn from best‑in‑class global and local examples of luxury CX and PR experiences.

• Role model the Galeries Lafayette customer‑first ethos in all interactions with customers,

media, and internal teams.

• Seek feedback from peers and managers to continuously improve execution quality.

• Contribute ideas for new experiential formats and engagement concepts.

• Discover more about life at Aditya Birla Group