Public Relations Manager

Khazana Jewellery Pvt. Ltd.; Chennai District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Khazana Jewellery Pvt. Ltd. is seeking a seasoned Public Relations and Corporate Communications professional to develop and maintain a positive public image by managing media relations, events, influencer engagement, and brand reputation.

The role ensures consistent external communication while enhancing visibility. The candidate should have 5–8 years in PR or communications, preferably with luxury or retailer brands, and strong writing, networking, and crisis-management skills to plan campaigns

Qualifications

• Postgraduate degree in PR, journalism, mass communication, marketing, or related field.
• 5–8 years of experience in PR, corporate communications, or brand communications.
• Experience in retail, jewellery, luxury, lifestyle, or consumer brands is advantageous.

Responsibilities

• Develop and maintain a positive public image through media relations and corporate communications.
• Plan and execute PR campaigns, press materials, and events for brand activations.
• Engage influencers, manage digital mentions, and monitor brand reputation.
• Coordinate with marketing, CSR, and senior management on communications.

Skills

Networking skills

Interpersonal skills

Media relationship management

Crisis communication

Content writing

Storytelling

Negotiation

Stakeholder management

Digital & social media awareness

Event planning & coordination

Education

Postgraduate in Public Relations / Journalism / Mass Comm / Marketing

Job description

Job Purpose

To develop and maintain a positive public image for the organization by managing media relations, corporate communications, public events, influencer engagement, and brand reputation. The role is responsible for ensuring consistent and effective communication with external stakeholders while enhancing the company's visibility and credibility.

Key Responsibilities:

Media Relations

• Build and maintain strong relationships with print, television, radio, digital, and regional media.
• Prepare and distribute press releases, media notes, and official statements.
• Coordinate media interviews, press conferences, and media visits.
• Respond to media enquiries in consultation with the Head of Marketing.

Corporate Communications

• Develop communication materials for corporate announcements and milestones.
• Draft speeches, messages, and briefing notes for senior management.
• Ensure consistency in corporate messaging across all communication channels.

Public Relations Campaigns

• Plan and execute PR campaigns that strengthen brand awareness and reputation.
• Collaborate with the marketing team to support product launches, showroom inaugurations, festive campaigns, and CSR initiatives.
• Measure and report campaign effectiveness.

Brand Reputation Management

• Monitor media coverage and public sentiment.
• Address negative publicity in coordination with relevant departments.
• Recommend proactive communication strategies to enhance brand perception.

Event Management

• Coordinate media coverage for corporate events and promotional activities.
• Liaise with event agencies, photographers, and media partners.
• Ensure successful execution of public events and brand activations.

Digital PR & Influencer Engagement

• Identify and engage suitable influencers and content creators.
• Coordinate influencer collaborations aligned with brand objectives.
• Monitor digital mentions and online reputation.

Stakeholder Engagement

• Maintain relationships with industry associations, business forums, and community organizations.
• Support CSR communication initiatives.
• Coordinate participation in awards and industry recognitions.

Reporting & Documentation

• Maintain a database of media contacts.
• Prepare monthly PR activity reports.
• Track media coverage, PR value, and campaign outcomes.
• Maintain records of press releases, publications, and event documentation.

Key Performance Indicators

• Number and quality of PR campaigns executed.
• Growth in brand visibility and media impressions.
• Timely response to media enquiries.
• Successful execution of corporate events.
• Growth in influencer collaborations.
• Improvement in brand reputation metrics.
• Accuracy and timeliness of corporate communications

Educational Qualification:

Postgraduate in Public Relations, Journalism, Mass Communication, Marketing, Communications.

Experience:

• 5-8 years of experience in Public Relations, Corporate Communications, or Brand Communications.
• Experience in retail, jewellery, luxury, lifestyle, or consumer brands will be an added advantage
• Strong networking and interpersonal skills.
• Media relationship management.
• Crisis communication and problem-solving.
• Content writing and storytelling.
• Negotiation and stakeholder management.
• Digital and social media awareness.
• Planning and organizational skills & Event coordination