Marketing And Public Relations Manager

Gaurav Gupta Couture; Dadri; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

Gaurav Gupta Couture is seeking an experienced PR and marketing leader to shape and execute the brand's luxury narrative across India and international markets. You will drive editorial coverage, secure high-profile events, and guide multi-channel campaigns in line with the studio's couture vision.

The role demands 4–6 years in PR/marketing within luxury fashion, a strong media network in India, and experience managing brand events and campaigns.

Qualifications

• 4–6 years of PR and/or marketing experience, with at least 2–3 years in luxury fashion, premium lifestyle, beauty, or a closely adjacent creative industry.
• An established network of media, editorial, celebrity styling, and influencer contacts within the Indian fashion ecosystem; international media relationships are a strong advantage.
• Demonstrated experience managing PR and marketing for brand events, fashion weeks, and campaign launches.

Responsibilities

• Develop and own the brand's PR and marketing narrative, ensuring consistency with the studio's creative vision and luxury positioning.
• Craft compelling brand stories around collections, milestones, collaborations, and the designer's creative journey for diverse audiences and media formats.
• Oversee all external brand communications, ensuring tone, language, and aesthetic sensibility are aligned across every PR and marketing touchpoint.
• Plan and execute marketing campaigns around collection launches, key drops, and brand moments across digital, social, and offline channels.
• Own the brand's social media strategy and content calendar, ensuring every post reflects the studio's luxury positioning and creative POV.
• Collaborate with design and creative teams to develop marketing assets — campaign concepts, look-book narratives, and content briefs for shoots and shows.
• Track and report on marketing performance and use insights to refine campaign strategy.
• Manage marketing budgets and vendor relationships for campaign production, paid amplification, and content creation.
• Identify and manage strategic celebrity dressing opportunities and coordinate end-to-end logistics for dressing requests.
• Identify and onboard influencers and KOLs aligned with the brand's luxury positioning; manage influencer campaigns.
• Lead PR and marketing planning for brand events including fashion shows, press previews, trunk shows, and couture week presentations.
• Manage media accreditation, guest lists, press seating, and post-event coverage coordination.
• Represent the brand at key industry events and networking forums.
• Brief, evaluate, and provide direction to agency teams to ensure output quality and brand alignment.
• Monitor media coverage, sentiment, and competitive landscape; prepare monthly performance reports.

Skills

Media relations

Brand storytelling

Event management

Campaign planning

Written communication

Stakeholder management

Education

Bachelor’s degree in communications

Job description

• Build, nurture, and manage long-term relationships with fashion editors, journalists, magazine houses, digital media platforms, and broadcast media across India and international markets.
• Drive consistent and high-quality press coverage — features, editorials, collection reviews, designer profiles, and brand stories — in priority publications and platforms.
• Draft and distribute press releases, media kits, collection notes, and brand narratives for all major launches, campaigns, and activations.
• Manage and maintain an up-to-date press database, coverage tracker, and media value reports.

Brand Storytelling & Communications

• Develop and own the brand's PR and marketing narrative, ensuring it is always consistent with the studio's creative vision and luxury positioning.
• Craft compelling brand stories around collections, milestones, collaborations, and the designer's creative journey for diverse audiences and media formats.
• Oversee all external brand communications, ensuring tone, language, and aesthetic sensibility are aligned across every PR and marketing touchpoint.

Marketing & Campaign Management

• Plan and execute marketing campaigns around collection launches, key drops, and brand moments across digital, social, and offline channels, in step with the PR calendar.
• Own the brand's social media strategy and content calendar, ensuring every post reflects the studio's luxury positioning and creative point of view.
• Collaborate with the design and creative teams to develop marketing assets — campaign concepts, look-book narratives, and content briefs for shoots and shows.
• Track and report on marketing performance (reach, engagement, conversion where applicable) and use insights to refine campaign strategy.
• Manage marketing budgets and vendor relationships for campaign production, paid amplification, and content creation.

Celebrity Dressing & Red-Carpet PR

• Identify and manage strategic celebrity dressing opportunities — film premieres, award ceremonies, international events, and red-carpet moments — that amplify brand visibility in the right contexts.
• Build and maintain strong relationships with celebrity stylists, talent managers, and artist management agencies.
• Coordinate end-to-end logistics for all celebrity dressing requests — from sample coordination and fittings to shoot support and post-placement coverage.

Influencer & KOL Partnerships

• Identify and onboard influencers and key opinion leaders whose aesthetic and audience are aligned with the brand's luxury positioning.
• Plan and manage influencer engagement for collection launches, events, and campaigns.
• Track, measure, and report on partnership performance and earned media value.

Events & Experiential PR

• Lead PR and marketing planning and execution for all brand events including fashion shows, press previews, trunk shows, brand collaborations, international exhibitions, and couture week presentations.
• Manage media accreditation, guest lists, press seating, and post-event coverage coordination.
• Represent the brand at key industry events and networking forums.
• Manage relationships with retained PR and marketing agencies (domestic and international) and ensure alignment on strategy, deliverables, and brand communication guidelines.
• Brief, evaluate, and provide ongoing direction to agency teams, ensuring quality and consistency of output.

Insights & Reporting

• Monitor media coverage, sentiment, and competitive landscape on an ongoing basis.
• Prepare monthly PR and marketing performance reports covering coverage quality, media value earned, share of voice, campaign outcomes, and marketing KPIs.
• Stay abreast of luxury fashion trends, cultural conversations, and evolving media consumption patterns to keep the brand's PR and marketing strategy sharp and relevant.

Qualifications & Experience

• Bachelor's degree in communications, Marketing, Public Relations, Journalism, Fashion Management, or a related field; a postgraduate qualification is a plus.
• 4–6 years of PR and/or marketing experience, with at least 2–3 years in luxury fashion, premium lifestyle, beauty, or a closely adjacent creative industry.
• An established network of media, editorial, celebrity styling, and influencer contacts within the Indian fashion ecosystem; international media relationships are a strong advantage.
• Demonstrated experience managing PR and marketing for brand events, fashion weeks, and campaign launches.
• Proven ability to place stories in top-tier fashion and lifestyle publications, both print and digital, and to run marketing campaigns that build brand equity.

Desired Skills

• Deep luxury brand sensibility — an intuitive understanding of what is on-brand for a global couture house and what is not.
• Exceptional written and verbal communication skills, with the ability to write compelling copy and speak with authority on behalf of the brand.
• Working knowledge of marketing channels and tools (social media platforms, content calendars, basic performance analytics).
• Highly organised, with the ability to manage multiple concurrent workstreams, deadlines, and stakeholders without losing attention to detail or quality.
• Strong editorial eye and aesthetic judgment — comfortable evaluating layouts, photographs, campaigns, and visual outputs from a brand-alignment lens.
• Confident, well-presented, and comfortable representing a luxury brand at high-profile events and in media interactions.
• Proactive, resourceful, and able to operate with significant ownership in a lean, entrepreneurial studio environment.