Assistant Manager PR - Galeries Lafayett...

PeopleStrong; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Galeries Lafayette in Mumbai is seeking an Assistant Manager PR to lead customer experience initiatives and manage in-store events for the luxury brand portfolio.

You will collaborate with Marketing & Growth, CX, VM and Retail teams to plan launches, coordinate media previews, and ensure flawless guest experiences. 3–6 years of PR or brand marketing experience is preferred. The role emphasizes collaboration, budget discipline, and meticulous documentation of event outcomes.

Qualifications

• 3–6 years of experience in public relations or brand marketing.
• Strong event management and CX coordination skills.
• Experience in luxury retail or fashion brands is a plus.

Responsibilities

• Coordinate CX initiatives and in-store experiences defined by CX & VM.
• Plan and execute customer events end-to-end, including logistics and vendor management.
• Support PR & influencer previews, store tours, and media participation.
• Coordinate with CRM and Digital teams on invitations and follow-ups.

Skills

Public Relations

Education

Under Graduate

Job description

Assistant Manager PR - Galeries Lafayett...

ABG111138

• Apparels
• Maharashtra

Posted On 25 Aug 2026

End Date 24 Sep 2026

Required Experience 3 - 6 years

Basic Section

No. Of Position 1

Grade NA

Organisational

BUSINESS Apparels

BUSINESS_UNIT-1 International Brands

DEPARTMENT-1 Marketing & Growth

Country India

State Maharashtra

Skills

Skill

Public Relations

Under Graduate

CERTIFICATION

Job Description

Key Result Areas:

1. Customer Experience & Event Execution

Coordinate implementation of CX initiatives and in-store experiences defined by CX & VM

Manager and Brand Marketing Head.

Plan and execute customer events (launches, styling sessions, workshops, VIC evenings) end-to-end, including logistics, staffing, and vendor management.

Ensure all touchpoints (invites, signage, hospitality, gifting) reflect the Galeries Lafayette luxury aesthetic.

Liaise with store teams to minimise operational disruption during events while maintaining high service standards.

Capture and share event highlights, feedback, and outcomes with stakeholders.

2. PR & Influencer Support

Support PR & Partnerships Manager in organising media and influencer previews, store tours, and event participation.

Manage guest lists, RSVPs, confirmations, and on-ground hosting for media and influencer.

Coordinate logistics such as styling pulls, lookbooks, and wardrobe for shoots or appearances.

Ensure accurate and timely sharing of assets (images, credits, brand information) with media and creators.

Track deliverables (posts, articles, videos) and consolidate coverage reports.

3. Customer Communication & Feedback

Coordinate with CRM and Digital teams on event invitations, reminders, and thank-you communications to customers.

Gather customer feedback post events and experiences through structured surveys or in-person interactions.

Consolidate feedback into clear insights and improvement recommendations for CX & VM and PR teams.

Maintain updated databases of VICs and key event attendees for future engagement.

Support NPS and CX measurement initiatives with timely on-ground execution.

Work with vendors for event set-up, décor, F&B, entertainment, and technical requirements within approved budgets.

Manage timelines and checklists to ensure readiness before each event or activation.

Coordinate approvals and compliance for photography, videography, and third-party brand presence in-store.

Ensure adherence to safety, security, and store operation guidelines for all activities.

Maintain organised documentation for all events including budgets, contracts, POs, and performance notes.

5. Internal Coordination & Reporting

Serve as a key coordination point between PR, CX & VM, Brand Marketing, Retail, and Omni teams for experience-related activities.

Provide regular status updates on upcoming events and initiatives to relevant stakeholders.

Prepare post-event reports summarising attendance, media/influencer output, customer feedback, and key learnings.

Maintain calendars and trackers for CX and PR activations, ensuring alignment with the broader marketing calendar.

Support budgeting processes by tracking spends against estimates for CX and PR initiatives.

6. Self-Development & Brand Culture

Build strong knowledge of luxury service etiquette, event management best practices, and fashion trends.

Learn from best-in-class global and local examples of luxury CX and PR experiences.

Role model the Galeries Lafayette customer-first ethos in all interactions with customers, media, and internal teams.

Seek feedback from peers and managers to continuously improve execution quality.

Contribute ideas for new experiential formats and engagement concepts.