Hiring Sales & Marketing Manager with 4+Years Exp.in the IVF Dept.

Kailash Hospital; Dadri; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Kailash Hospital in Uttar Pradesh is seeking a dynamic Sales & Business Development professional to drive IVF department growth, build referral networks, and improve patient footfall. You will plan and execute marketing campaigns, manage doctor relationships, and lead conversion through multi-channel outreach; collaborate with marketing, counselling, and clinical teams to achieve revenue targets.

The role emphasizes MIS and performance monitoring, regular reporting, and staying ahead of market

Responsibilities

• Develop and execute sales strategies to achieve IVF department revenue targets.
• Generate new business opportunities and increase IVF patient footfall.
• Develop and maintain relationships with IVF patients, referral partners, and healthcare professionals.
• Identify new business opportunities and expand the IVF referral network.
• Drive patient acquisition through marketing and business development channels.
• Build strong relationships with Gynaecologists, Obstetricians and referring doctors.
• Develop referral networks with nursing homes, clinics and hospitals.
• Conduct regular doctor meetings and referral partner engagement activities.
• Organize doctor meets, CME programmes and healthcare awareness activities.
• Plan and execute marketing campaigns for IVF services.
• Promote IVF services through digital marketing, social media and offline campaigns.
• Coordinate with the digital marketing team for lead generation.
• Plan fertility awareness programmes, camps and promotional activities.
• Monitor competitor activities, market trends and pricing strategies.
• Monitor and manage IVF enquiries and prospective patient leads.
• Ensure timely follow-ups and effective lead conversion.
• Coordinate with IVF Counsellors and the clinical team to improve patient experience.
• Track enquiry-to-consultation and consultation-to-treatment conversion.
• Ensure professional handling of patient queries and feedback.
• Prepare daily, weekly and monthly sales and marketing reports.
• Monitor revenue, patient footfall, lead generation and conversion ratios.
• Analyse marketing campaign performance and ROI.
• Prepare business development plans and present performance reports to management.

Skills

Sales strategy

Relationship management

Marketing campaigns

Lead generation

Job description

1. Job Purpose

Responsible for driving business growth, increasing IVF patient footfall, developing referral networks, managing corporate and doctor relationships, and implementing marketing strategies to achieve IVF department revenue targets.

2. Key Roles & Responsibilities

A. Sales & Business Development

1. Develop and execute sales strategies to achieve IVF department revenue targets.
2. Generate new business opportunities and increase IVF patient footfall.
3. Develop and maintain relationships with IVF patients, referral partners and healthcare professionals.
4. Identify new business opportunities and expand the IVF referral network.
5. Drive patient acquisition through various marketing and business development channels.

B. Doctor Referral & Relationship Management

1. Build strong relationships with Gynaecologists, Obstetricians and referring doctors.
2. Develop referral networks with nursing homes, clinics and hospitals.
3. Conduct regular doctor meetings and referral partner engagement activities.
4. Organize doctor meets, CME programmes and healthcare awareness activities.

C. Marketing & Brand Promotion

1. Plan and execute marketing campaigns for IVF services.
2. Promote IVF services through digital marketing, social media and offline campaigns.
3. Coordinate with the digital marketing team for lead generation.
4. Plan fertility awareness programmes, camps and promotional activities.
5. Monitor competitor activities, market trends and pricing strategies.

D. Lead Management & Patient Conversion

1. Monitor and manage IVF enquiries and prospective patient leads.
2. Ensure timely follow-ups and effective lead conversion.
3. Coordinate with IVF Counsellors and the clinical team to improve patient experience.
4. Track enquiry-to-consultation and consultation-to-treatment conversion.
5. Ensure professional handling of patient queries and feedback.

E. MIS & Performance Monitoring

1. Prepare daily, weekly and monthly sales and marketing reports.
2. Monitor revenue, patient footfall, lead generation and conversion ratios.
3. Analyse marketing campaign performance and ROI.
4. Prepare business development plans and present performance reports to management.